What is SEM? SEM stands for search engine marketing and is defined as a form of internet marketing that involves the promotion of websites through increasing their visibility in search engine results pages, primarily through paid advertising.

SEM can be one of the greatest tools to promote your company, product, services, and events online. With so many people using search engines for research, having your company be at the top of the page can provide you with advantageous rewards.

How Does SEM Work

Search engine marketing works by using a platform to bid on keywords that users of search engines such as Google might enter when looking for certain products or services. When they enter the words that the advertiser paid for, the advertiser's ad will appear at the top of the user’s search. This gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

The most common platform for SEM users is Google Ads, and are usually priced as pay-per-click or PPC. This means that the advertiser is charged only when someone actually clicks on their ad. The ads can come in a variety of formats depending on the search. Most ads appear as text so that they look the same as the rest of the search page. Sometimes ads will appear as images, often if it is a product-based ad. These are known as product listing ads, or PLA’s.

The largest opportunity for using SEM is that it puts your company at the top of what someone is looking for while supplementing and complementing your social media campaigns, print, or TV, and other desired marketing and advertising platforms. With the intent to grab the attention of a potential customer, who is already searching for what you are offering; this, in a sense, brings the customer to you.

SEM Keywords

Keywords are what the search engine uses to link you, the advertiser, to the consumer. You should conduct keyword research before putting your SEM ad together in order to find words that are relevant to your business. Through doing this research you discover keywords that are commonly searched as well as other similar words that can connect a consumer to your company, while also identifying consumers disinterested with your services.

Start Using SEM

If you haven’t started using SEM, you should start now. Search engine marketing is a great way to get your business online exposure and bring in new customers. Let our OTM online digital marketing team get your website indexed with the search engine optimization tools that will help generate new clientele.

We implement a proprietary software called Algorithm Infused Marketing that effectively promotes your website with ads by using key phrases, driving continued traffic to your site and getting your business TOP RANKINGS with the most popular search engines. This SEM digital marketing tool can also pick up your postings on social media and convert those postings into ads. We can get your company top visibility in as little as 90 to 120 days to solidify your digital footprint.

Determining what platform and keywords to use with SEM, as well as working through the process and tracking results, can become confusing and challenging to navigate. Therefore, working with an advertising agency such as OTM can be beneficial by having assistance in acquiring the desired results and outcomes for your company.

Let Over The Moon Sales and Advertising strategize and put together a comprehensive SEM marketing campaign that will drive customers to your business and connect the dots to achieve an online digital presence that will grow your business exponentially!

For more information, visit https://overthemoonadvertising.com.

Digital renderings are quickly becoming a favorite tool for architects, builders, developers, real-estate agents, restaurateurs and hotels, and other related professional industries.

With digital renderings you can enhance your customers' experience, give virtual property tours, and visualize spaces well in advance before these spaces are physically built. 

What is Digital rendering?

Rendering is the final process of creating an actual 3D image or animation from a CAD drawing based on a developer’s vision. This creates digital imagery prior to the actual development of your new community, restaurant, hotel, sports venue, and more. Rendering technologies can be used to bring your vision to life, allowing you to share it with the world before the physical building process even begins. For example, you can create a rendering of a house before building. We will construct the rendering on a computer with digital imagery based off of the building’s plans. From there they can edit the rendering to look complete with your designer’s vision of color, decor, and furniture. An interior rendering consists of a scale drawing of the proposed design. Interior design renderings show you the position of the structural components, furniture, and appliances in your proposed space. It can give your customer a realist feel of what the interior of a space will look like in becoming their new home.

Furthermore, the manufacturer or builder, customer and designer can all approve the final outlook before beginning production work. This will save you from having to worry about last minute changes and additional costs.

Increase marketing and sales 

Digital renderings can positively influence buyers by depicting every detail of a project. You can use digital renderings for marketing both industrial and luxury residential projects, as well as outdoor spaces and basically any development project.  Once your rendering is made you can use it for marketing purposes. A rendering can be turned into images, videos, social media and digital assets, and is an effective digital marketing tool. 

Find Out How to Get a Digital Rendering For Your Business 

Want to upgrade your customer experience with a digital rendering? Over the Moon Sales and Advertising offers interior and exterior digital renderings. With experience in residential and commercial properties, Over the Moon can create the perfect rendering for your business, as well as images, videos, and other marketing collateral to go with it.   

Over the Moon is a full-service marketing and advertising agency with over 25 years of experience. OTM specializes in digital and traditional marketing, custom marketing plans, and unique marketing strategies.

For more information and a free quote on a customized marketing plan built uniquely for your needs, visit us at https://overthemoonadvertising.com/. We look forward to taking your next steps together to help you grow your business.

Creating a nurture campaign, also known as lead nurturing, is the process of building a relationship between a customer and your brand.

Nurture campaigns focus on already existing relationships. This can be with a preexisting customer or with a prospect that has shown some sort of interest in your brand or product. The idea is to build, or nurture, your relationship to turn the customer or prospect into a long-term client.  

The goal of a nurture campaign is to stay in front of prospects by providing relevant, worthwhile content to warm them up until they are ready for sales. According to Marketing Sherpa, 79% of marketing leads never convert to sales. Lack of lead nurturing is the number one cause for poor performance.

Building Your Nurture Campaign

There are a number of ways to nurture leads including targeted content, multi-channel nurturing, multiple touches, timely follow-ups, and personalization. This can be done through multiple channels, and you will need content for each cannel to communicate with your customer.

Content you will use for your nurture campaign includes:

• Emails
• Social Media
• Blogs
• Case studies
• Videos
• Free trials
• Free demos

Nurture campaigns are always targeted. This means the content you generate will either be audience specific, or sometimes even individually specific. It is important not to use generic marketing material when developing a nurture campaign. Remember, this is a relationship you’ve already started and are trying to build.

One of the key principles of a nurture campaign is that instead of selling, you’re conversing. It’s a tactic that is less abrasive, more personal, and less sales-like. The campaign strategy will focus on staying relevant to the potential customer by offering them information they can use, and ultimately guide them to a sale.

Launching Your Nurture Campaign

There are a couple different options when starting a nurture campaign. One option is lead scoring. To do this, you have to track your customers engagement with your brand and determine where they are in the buying process. Once you’ve determined where they are, you can split them into groups and start building your nurture campaigns targeted to each group.

Another option is to give your customers something to engage with and depending on how they engage will determine how your nurture campaign is presented to them.

For example, you can put a form on your website for customers to fill out to request more information. If someone fills out the form, this means they are curious about your brand. The next step would be to start nurturing the customers. It could be a follow up email offering them more content and an invitation for a personalized call.

Once you’ve started your nurture campaign the follow up steps are easy. You continue to follow up with different marketing touch points such as marketing emails, marketing content, and personal conversations to get your customer more familiar with your brand, and then transformed into a sale. If all goes well you will have a repeat customer.

Get Assistance Building Your Nurture Campaign

Creating a nurture campaign can be a lot of work and difficult to navigate. Consider hiring a marketing agency to help you build your brand strategy for the best results.

Over the Moon is a full-service marketing and advertising agency with over 20 years of experience. OTM specializes in digital and traditional marketing, custom marketing plans, and unique marketing strategies.

For more information and a free quote on a custom marketing plan built just for your needs visit us at https://overthemoonadvertising.com/. We look forward to taking your next steps together to help you grow.

2021 is here!  2021 brings a wealth of opportunity for businesses.  How will you get your business noticed?

Digital marketing is a must have for any company that wants to thrive going into 2021. Digital marketing can range from your website to your social media, email marketing, digital ads, SEO, and more.

Below we review a few trends to help your digital marketing in 2021.

1.)  Conversational and Interactive Marketing

With social media and review websites like Yelp being the new go-to for consumers to learn about a company, having a responsive marketing plan is one of the best ways to connect with your customers. This means that as a company you must have interactive conversations with your customers across multiple platforms.   

People like to be heard and be responded to. If you are not actively responding to customers through email, social media comments and direct messages, and online reviews, you are missing out on a huge marketing opportunity.

Conversational and interactive marketing is a personalized approach to doing business online. It allows you to have a direct connection with your customer, immediately address any problems, concerns, or complaints, and move customers through a positive experience. Using conversational and interactive marketing is one the best and easiest tools to take advantage of in 2021.   

2.) Personalization

What sets you apart from your competition, especially in 2021? With so many ways for consumers to find what they’re looking for online, it’s really a buyers’ market. So why should someone choose you over your competition?

Personalization can be the difference in a consumer deciding between you and the competition. The more personalized your messaging is, the more likely the consumer is going to choose your company.

Personalizing your marketing campaign can be done in multiple ways. From sending personalized emails to creating targeted personalized social media campaigns, there aremultiple approaches to personalizing your marketing efforts to your target audience.

Statistics show that consumers are more likely to respond to personalized marketing than random ads. With the amount of ads a consumer is exposed to in a single day, it is extremely important to create something that will stick with them. Personalizing a marketing effort can be the difference in gaining a new customer or wasting marketing dollars.   

3.) Compassionate and Purpose Driven Messaging

It is always important to project positive messaging, however it may be more important now than ever. With everything going on in the country, and the world, people are looking for positive, compassionate, and meaningful companies to engage with.

 A report from Deloitte states that brands need to “be deeply attuned to why they exist and who they are built to serve.” This means that you need to know your brand and how it connects to the communities and consumers you are targeting, and execute not only to profit but to give back as well.  

All your messaging should be genuine and a true representation of your company or brand. Building a connection with your target market though compassion must be genuine. Building a connection through compassionate efforts can create lifelong loyal customers and help gain attention to attract new customers.  

4.) Organic SEO and Paid SEM 

Sometimes, getting your message, advertisement, or even company website noticed can be the hardest part. How do you make it to page one on Google when someone types in something related to your company? Or how do you increase your social media engagement and create a larger audience?

This is best done through search engine optimization (SEO) and search engine marketing (SEM). SEO can be done multiple ways, including on-page, where you use keywords and meta data to increase your search results. SEM is where you pay for ads and increased results.

SEO can be used across multiple platforms, from your website and social media, to videos and images. SEO is one of the greatest tools available to get your company noticed online.

5.)  Use of Video Marketing

Video marketing is the most engaging tool you can use to captivate your audience. Videos are more likely to be shared on social media, increase conversation, create confidence in purchase decisions, and get potential customers to take action.

Moreover, video can be used across multiple platforms. Of course, everyone thinks YouTube when they think video. But with constant updates and new apps on the market, video can be used in multiple ways from Instagram to Facebook and even LinkedIn. New video platforms are constantly popping up.

Videos are proven to increase website and social media visits, especially when video SEO is being used.

6.) Partnering with Professionals

Effectively conducting marketing efforts while running a business can be a difficult task. Sometimes seeking outside help can be beneficial and productive.

Over The Moon Marketing and Advertising is a San Diego based marketing agency that specializes in digital marketing, and can help you reach your marketing and sales goals for 2021.

Your brand is your identity. It defines your business and can set you apart from others. People identify with brands, especially ones that they feel like they relate to.

So, what are you doing to create a relatable brand in 2021? Here are five tips to help grow your brand in the new year.

1.) Re-evaluate Your Brand Vision

Think about why your company exists, and what impact will you have on your audience, community, or even the world? What problems does your brand solve? Now think of how you can tailor that to your
audience in 2021.

Reviewing your brand vision will help you set a base for your branding. It will help you create slogans, taglines, messaging, tone, and stories. Your brand vision should tell people why you exist, and give people something to relate to.

2.) Conduct Market Research

Market research is most likely something else you’ve already done in the past, but it is something that should be reviewed, especially during times of major change. People’s lifestyles and patterns have changed, which means that how you approach your audience will need to be adjusted. Your market research should review your audiences:

• Age
• Gender
• Income
• Location
• Life-style habits
• Pain points

Conducting market research will help you better understand your target audience, which will help you build your brand. There are a lot of options to use when conducting market research, but social media is probably the most accessible and easy to use.

3.) Build Your Brand Identity

Your brand can be identified by your logo, slogan, taglines, and colors. But there is more to your brand identity than just the name and look. Your brand identity also includes messaging, storytelling, voice and tone.

These are especially important with all the changes in the world. Creating relatable messaging and stories with the right voice and tone can build a strong connection between your brand and the community.

Once you’ve gotten your messaging down, consider updating your digital assets. Digital branding is essential to being successful. This includes your website, social media, and digital ads. With the increase of internet and social media use, 2021 is the perfect time to upgrade your digital footprint.

4.) Get Expert Assistance

Creating a brand strategy is not an easy task. Sometimes getting outside expert advice and assistance can be extremely helpful. Consider hiring a marketing agency to help you build your brand strategy for the best results.

Over the Moon is a full-service marketing and advertising agency with over 40 years of experience. OTM specializes in digital and traditional marketing, custom marketing plans, and unique marketing strategies.

For more information and a free quote on a custom marketing plan built just for your needs visit us at https://overthemoonadvertising.com/#contactus. We look forward to taking your next steps together tohelp you grow your company.

The number one most important aspect to consider when marketing or advertising is knowing your target audience. You can have the greatest messaging out there, but if it is not reaching the right people, it will go unheard and unnoticed.

Knowing your audience means knowing your target demographics and psychographics. If you are marketing directly to your customers, demographics can be information including their ages, location, occupations and marital status; psychographics include lifestyle, interests and values.

If you are marketing to other businesses (B2B) then demographics can vary from what industry they’re in, who specifically in the business you are marketing to, budget, and their customer demographics.

Determining Your Target Audience

To determine the right target audience for your business, you will want to take your target demographics and build a customer profile or persona. Use the demographics to help determine exactly who you are aiming your marketing at.

Your business should exist to solve a specific problem. Your message should address the people who need this problem solved. You do not want too broad of a message. If you are trying to talk to everyone, then you are not talking to anyone. Your audience should feel like you are addressing them.

Cost Efficiency  

Not only is it not effective to not know your target audience, it is also expensive. Social media platforms are considered pay to play advertising, where if you want to reach a large audience you have to pay for it. You don’t want to spend unnecessary amounts of money on ads that are not effective.

Get Help Reaching Your Target Audience

Using experts such as a marketing agency to help you reach your target audience and create your messaging can be extremely beneficial.  

Over The Moon is a full-service marketing and advertising agency with over 40 years of experience. OTM specializes in digital and traditional marketing, custom marketing plans, and unique marketing strategies.

For more information and a quote on a custom marketing plan built just for your needs, call us at (858) 663-1408. We look forward to taking your next steps together to help you grow.

The average internet user now spends 6 hours and 43 minutes online each day. With the amount of content someone sees, it can be hard to make yours stand out.

So, what can you do to get your company noticed? There are a couple key items you should start with, such as your company website and digital advertising tools that reach and engage with your target audience. Also, keeping all your digital content fresh and up to date is essential to successful digital marketing.

Let’s review some areas where you can make your digital marketing efforts stand out and drive your business in 2021.

1.) Build an Attention-Grabbing Website

When was the last time you made updates to your website design and content? Your website is your most important digital marketing tool. When a customer comes to your website they should be impressed. They should want to click around, easily find what they’re looking for, or find what you want them to find.

Updating your website frequently should become a part of your digital marketing habits. However, with running the rest of your business, constantly updating your website can become a time consuming and daunting task. Consider hiring a digital marketing agency to help create your company’s online customer experience.

A digital marketing company will not only manage your website, but all your digital marketing needs. This includes your social media management, online digital advertisements, website design, and digital marketing assets. Everything that will drive customers to your website and help convert them into sales.

2.) Unique Digital Marketing Techniques

Now that you have a well-designed website that captures attention, you need to capture your visitors’ contact information. A good CRM system that facilitates multiple touch points is essential, so that you can continue to engage and nurture them as a potential client, consumer or resident.

Over the Moon Sales and Advertising is a marketing and advertising agency specializing in creative ad design, digital advertising, online multimedia marketing, web development, and more. Our newest focus is on avatar videos. These avatar videos can be used in digital ads, on social media, and on your website.

The digital avatar is a warm and friendly digital character that speaks directly to your customer. You can set the avatar in any setting you want, deliver custom messaging in an engaging and captivating way, and keep your customers attention. Click here to experience a digital avatar video.

Get Help With Your 2021 Digital Marketing Strategy

For more information and a free quote on a custom marketing plan built just for your needs, call (858) 663-1408.

It’s hard to believe 2021 is only a few months away. With everything going on this year, have you had time to set your 2021 marketing goals?

Setting goals and making plans to reach those goals are keys to success. To make sure you stick to your plan and achieve your marketing goals you’ll need to ensure you have the proper marketing tools, that you are marketing across the correct channels, and that your marketing efforts are effective and paying off.

Setting Your Marketing Goals

The first step is to define your marketing goals. Ultimately, your goal is going to be to increase revenue. However, how exactly do you plan on doing that? Is it through utilizing digital marketing and driving traffic to your website? Or maybe increasing large accounts with targeted marketing campaigns?

Whatever your marketing goals are, you want to make sure they’re realistic and obtainable. You also want to set timelines for your marketing goals. This will help you stay on track when working toward achieving your goals.

Reaching Your Marketing Goals

Now that you’ve set your goals it’s time to come up with a plan to achieve them. There are multiple tools, platforms, and channels to reach your audience. From traditional print and media advertising, to intricate social media campaigns with custom designs, to your company website, the ways to get your customers attention and increase your conversion seems endless.

The downside to having so many options is that it can become overwhelming. If you put all your focus on just one channel to reach your customer, you are missing out on a lot of other potential customers in other areas.

Consider hiring a marketing and advertising agency to help you reach your marketing goals. A marketing firm such as Over The Moon Sales and Advertising can help you create a well rounded marketing plan to achieve your 2021 marketing goals.

Over the Moon Sales and Advertising

Over the Moon is a marketing agency that specializes in everything from digital marketing services to traditional print and media. Over the Moon also offers specialized services such as virtual tours, web development, graphic design, social media creation, digital renderings and more.

Over the Moons latest feature are digital avatar videos that can make your company stand out. Avatar videos are a great way to grab your customers attention and make a personal connection, while showing your capabilities and what you have to offer.

Over the Moon is based out of San Diego and has worked with clients all over the west coast as well as the South West United States, reaching into Las Vegas and Arizona. Click here to see how Over the Moon can help you reach your 2021 marketing goals.

Times are changing for new home marketing. Meetings have gone virtual, people are relying on online browsing more and more, and more companies are moving to online selling. With so many businesses going digital, standing out among your competitors is more difficult -- yet more important -- than ever.

Over The Moon Sales and Advertising can help you create and leverage the digital assets you need to reach your market of potential buyers and renters. OTM is an integrated marketing agency specializing in digital platforms, graphic design, web development, social media, and more.

Start by creating more relevant digital assets. This can include making sure you have an up to date website that is compatible across all devices: mobile, tablet and desktop. Make your social media more engaging and interactive. Give your customers a look at your product from the comfort of their own home with virtual tours.

A virtual tour will allow your customers and clients to feel like they are in your showroom, model home, apartment, or development. A virtual tour can give a feeling that pictures cannot. It immerses the customer in the space, as though they are walking through it.

For more information and a free quote on a custom marketing plan built just for your needs, visit us at https://overthemoonadvertising.com/. We look forward to taking your next steps together to help you grow.

Whether you have a social media expert on staff or outsource to an agency, social media marketing is imperative to the success of any business today. When you hire a social media expert, you’re hiring someone with a multifaceted skill set who has the power to take your business to new heights.

Here are 10 reasons why every business needs a Social Media Expert:

1. Sales/Leads:
The end goal of any marketing strategy is to make more money. Social media experts are highly skilled in turning followers into customers. 75% of companies that marketed their products on social media reported an increase in sales within 12 months. Furthermore, 74% of consumers use social media to make purchase decisions.

2. Build Recognition & Credibility:
Beyond acquiring sales, one of the main goals of social media marketing is to build your brand’s image. A social media expert can help your brand gain a favorable online reputation. This can, in turn, transfer to real world brand recognition.

In this day and age, no one trusts a company without a social media presence. If you want to run a trustworthy, credible business, you need an attractive social media presence. An expert can help you achieve this.

3. Monitoring:
When you’re running a business, checking your company’s Facebook, Twitter, and Instagram isn’t the first thing on your mind every day. However, these platforms should be monitored daily to remove spam comments, respond to questions, and engage with potential customers. This is one of the many duties of a social media expert!

4. Targeting:
Social media experts know who’s on what platform and at what time. They also have a wealth of information on social media users’ interests, buying habits, and more. With all this information, they can create target audiences tailored perfectly to your brand. This ensures the people you are advertising to are those who are most likely to be genuinely interested in your product.

5. Increase Website Traffic
It’s not enough to sit and hope people will find your website on their own. You need to lead them there! Social media experts craft content and advertisements to direct customers to your website.

6. Increase Engagement
Interaction with your followers can turn them into customers and can turn customers into repeat customers!

Social media experts encourage engagement in the form of likes, comments, and shares, which in turn encourages customer loyalty. 53% of Americans who follow brands on social are reported to be more loyal to those brands. Likewise, 90% of businesses have reported increased exposure from social media!

7.Analytic Lens:
So you have results, now what? A social media expert can tell you what those results mean and how to change your strategy if the results aren’t what you want them to be.

Are your leads not turning into sales? Are your boosted posts not getting the engagement you want? A dedicated social media expert will get you the results you need!

8. Track ROI:
It can be difficult to pinpoint exactly what your return on investment is when it comes to social media marketing. An expert knows what to look at for and how to calculate results.

Social Media marketing is extremely trackable. A skilled social media marketer can measure sales, website traffic, app downloads, email subscriptions, and more. Plus, they can compare results to the amount of time and money spent to determine ROI.

9. Necessity:
People research everything online first, so if your business isn’t active on social media, no one will take it as seriously. It takes much more than just having social media platforms;. It it takes having an active and successful social media presence.

10. Competitor analysisAnalysis:
Social media experts can analyze your competitors’ accounts to find out what strategies work for them and where their weak points are.