SEM, Helpful Insight to Grow Your Business

What is SEM? SEM stands for search engine marketing and is defined as a form of internet marketing that involves the promotion of websites through increasing their visibility in search engine results pages, primarily through paid advertising.

SEM can be one of the greatest tools to promote your company, product, services, and events online. With so many people using search engines for research, having your company be at the top of the page can provide you with advantageous rewards.

How Does SEM Work

Search engine marketing works by using a platform to bid on keywords that users of search engines such as Google might enter when looking for certain products or services. When they enter the words that the advertiser paid for, the advertiser's ad will appear at the top of the user’s search. This gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

The most common platform for SEM users is Google Ads, and are usually priced as pay-per-click or PPC. This means that the advertiser is charged only when someone actually clicks on their ad. The ads can come in a variety of formats depending on the search. Most ads appear as text so that they look the same as the rest of the search page. Sometimes ads will appear as images, often if it is a product-based ad. These are known as product listing ads, or PLA’s.

The largest opportunity for using SEM is that it puts your company at the top of what someone is looking for while supplementing and complementing your social media campaigns, print, or TV, and other desired marketing and advertising platforms. With the intent to grab the attention of a potential customer, who is already searching for what you are offering; this, in a sense, brings the customer to you.

SEM Keywords

Keywords are what the search engine uses to link you, the advertiser, to the consumer. You should conduct keyword research before putting your SEM ad together in order to find words that are relevant to your business. Through doing this research you discover keywords that are commonly searched as well as other similar words that can connect a consumer to your company, while also identifying consumers disinterested with your services.

Start Using SEM

If you haven’t started using SEM, you should start now. Search engine marketing is a great way to get your business online exposure and bring in new customers. Let our OTM online digital marketing team get your website indexed with the search engine optimization tools that will help generate new clientele.

We implement a proprietary software called Algorithm Infused Marketing that effectively promotes your website with ads by using key phrases, driving continued traffic to your site and getting your business TOP RANKINGS with the most popular search engines. This SEM digital marketing tool can also pick up your postings on social media and convert those postings into ads. We can get your company top visibility in as little as 90 to 120 days to solidify your digital footprint.

Determining what platform and keywords to use with SEM, as well as working through the process and tracking results, can become confusing and challenging to navigate. Therefore, working with an advertising agency such as OTM can be beneficial by having assistance in acquiring the desired results and outcomes for your company.

Let Over The Moon Sales and Advertising strategize and put together a comprehensive SEM marketing campaign that will drive customers to your business and connect the dots to achieve an online digital presence that will grow your business exponentially!

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