Your brand is your identity. It defines your business and can set you apart from others. People identify with brands, especially ones that they feel like they relate to. So, what are you doing to create a relatable brand in 2021? Here are five tips to help grow your brand in the new year. 1.) […]

The number one most important aspect to consider when marketing or advertising is knowing your target audience. You can have the greatest messaging out there, but if it is not reaching the right people, it will go unheard and unnoticed. Knowing your audience means knowing your target demographics and psychographics. If you are marketing directly […]

The average internet user now spends 6 hours and 43 minutes online each day. With the amount of content someone sees, it can be hard to make yours stand out. So, what can you do to get your company noticed? There are a couple key items you should start with, such as your company website […]

It’s hard to believe 2021 is only a few months away. With everything going on this year, have you had time to set your 2021 marketing goals? Setting goals and making plans to reach those goals are keys to success. To make sure you stick to your plan and achieve your marketing goals you’ll need […]

Times are changing for new home marketing. Meetings have gone virtual, people are relying on online browsing more and more, and more companies are moving to online selling. With so many businesses going digital, standing out among your competitors is more difficult -- yet more important -- than ever. Over The Moon Sales and Advertising […]

Whether you have a social media expert on staff or outsource to an agency, social media marketing is imperative to the success of any business today. When you hire a social media expert, you’re hiring someone with a multifaceted skill set who has the power to take your business to new heights. Here are 10 […]

The single most important and indispensable asset of your business is your database. Whether you are into selling technology or laying bricks, the data about your prospective and existing clients is what makes your business unique, and is the largest opportunity for an increase in growth. The way to best maximize the potential of your […]

If your business has not been using social media for your marketing efforts at this point, you are already behind your competition. To some it is an abstract after thought, that doesn’t generate any revenue. However, to many it is a staple for how their business engages their target consumer and how they gain more […]

Mark you calendars! Because right around the corner on Thursday October 26th HomeAid San Diego is hosting their 15 year celebration “Rey of Hope” event at 6 pm, on the rooftop of the Hotel Rey downtown. Come join us for a fun celebratory evening with friends and business partners to recognize their past achievements, and […]

Congratulations to all of the nominees and winners! We are excited to see the energy and growth of the Building Industry in Southern California.