At Over the Moon Sales & Advertising, we specialize in connecting the dots between all of the elements necessary in creating a strong brand identity. One of the first elements of this process is the development of an effective marketing strategy. Strategic marketing plans are cyclical in nature, meaning that they never truly end until […]

Writing effective blogs for your company and corporate brand is essential in today’s technology-driven world. It will assist in establishing your businesses’ online presence; but most importantly, it creates fresh and new content that will help drive traffic to your website optimizing your SEO/SEM. This also creates an incentive of converting additional traffic to your website […]

Reputation management is the effort to influence what and how people think of a brand or person when viewed online. The agencies’ goal is to shape public perception about a person or business and allow the companies voice to control what is being said online in their own terms, not others. The ultimate goal is for […]

What is SEM? SEM stands for search engine marketing and is defined as a form of internet marketing that involves the promotion of websites through increasing their visibility in search engine results pages, primarily through paid advertising. SEM can be one of the greatest tools to promote your company, product, services, and events online. With […]

Digital renderings are quickly becoming a favorite tool for architects, builders, developers, real-estate agents, restaurateurs and hotels, and other related professional industries. With digital renderings you can enhance your customers' experience, give virtual property tours, and visualize spaces well in advance before these spaces are physically built.  What is Digital rendering? Rendering is the final […]

Creating a nurture campaign, also known as lead nurturing, is the process of building a relationship between a customer and your brand. Nurture campaigns focus on already existing relationships. This can be with a preexisting customer or with a prospect that has shown some sort of interest in your brand or product. The idea is […]

2021 is here!  2021 brings a wealth of opportunity for businesses.  How will you get your business noticed? Digital marketing is a must have for any company that wants to thrive going into 2021. Digital marketing can range from your website to your social media, email marketing, digital ads, SEO, and more. Below we review […]

Your brand is your identity. It defines your business and can set you apart from others. People identify with brands, especially ones that they feel like they relate to. So, what are you doing to create a relatable brand in 2021? Here are five tips to help grow your brand in the new year. 1.) […]

The number one most important aspect to consider when marketing or advertising is knowing your target audience. You can have the greatest messaging out there, but if it is not reaching the right people, it will go unheard and unnoticed. Knowing your audience means knowing your target demographics and psychographics. If you are marketing directly […]

The average internet user now spends 6 hours and 43 minutes online each day. With the amount of content someone sees, it can be hard to make yours stand out. So, what can you do to get your company noticed? There are a couple key items you should start with, such as your company website […]