When managing brand identity, maintaining a relevant presence takes consistent media generation with uniformity throughout your platforms and collateral. Though the term “uniform” may insinuate standardized and bland imagery, in marketing we like to emphasize the power of team uniforms–and I’m not talking jerseys.  Team uniforms represent a team’s success, pride, and history while gaining […]

Have you ever wondered if there is an easier way to manage your company's digital assets? Has organizing, retrieving, or even creating digital assets for your business felt frustrating and futile? Although collecting media may seem like an ordinary task, it doesn’t make it a simple one. Your digital assets are an important tool to […]

Marketing plans consist of various intercut layers that only increase in density when dealing with such a quickly evolving industry. Although your plan should have room for updates, changes, and improvisations, it should always have a solid foundation. To form this foundation, it’s essential to build the 4 Pillars of marketing, (A.K.A. “Pillars of Success”) […]

With the New Year right around the corner, it’s out with the old and in with the new! The digital world is constantly changing, which means nothing stays the same when it comes to marketing or social media. As a result, it is necessary to constantly be auditing, reviewing, and analyzing the success of your […]

Just like many others, the holidays are our favorite time of year! This is because November, December, and January include several holidays for which we can create fun and engaging marketing materials. The Over the Moon Advertising team – which includes our in-house graphic designers, photographers and videographers, professional copywriters and more – enjoy utilizing […]

As 2022 approaches its end, the Over the Moon Advertising team hopes that the past year has helped you establish and develop an effective plan for your marketing goals. Now, it is time to evaluate your past year and plan for 2023. Each new year brings us new trends, techniques, and advancements in the advertising […]

In order to have a successful marketing campaign, it is important that all elements of your digital strategy are cohesive and optimized. One of the largest and most impactful aspects of this is social media management, which includes creating content calendars, designing graphics, writing copy, scheduling posts, interacting with target audiences, analyzing engagement, and more. […]

In order to ensure your marketing plan is effective, it’s important to conduct reviews periodically to evaluate success. Here are a few steps to guide you through your next marketing plan review: Step 1: Collect & Analyze Data The first step in successful marketing lies heavily in the creation of a marketing plan. The plan […]

This summer let’s socialize and network! Now is the perfect time to plan for event marketing opportunities. Event marketing entails strategically organizing an engaging promotional event for your consumers and partners. Whether it’s a celebration, tradeshow, sales event, or a charity event, marketing through these affairs allows you to leave an unforgettable impression on your […]

Creating a successful marketing plan not only consists of analysis and goal orientation, but also reevaluating and revolutionizing your plan.  A marketing plan illustrates the process in which you define who you are, what your mission is, and why choose you or your brand. Typically, your marketing team will evaluate the plans from previous years […]