Developing a strong and accurate understanding of your audience is an extremely important part of creating and executing a successful marketing campaign for both traditional and digital media. People have a wide array of identifying characteristics, and to ensure you’re reaching the right group, you have to be sure that you’re targeting individuals with the […]

Now that you’ve created a strategic marketing plan and become acquainted with the idea of brand activation, it’s time to start planning for 2022. The new year is only a few months away, and you’ll want to be fully prepared when the ball drops! If you’re wondering where to start, you’ve come to the right […]

In advertising, your brand is everything. It’s what people think to themselves when they encounter your products or see your logo online; what they say to their friends when they pass a sign for your organization; and most importantly, it’s one of the most important predictors of success in the public eye. It’s how you […]

At Over the Moon Sales & Advertising, we specialize in connecting the dots between all of the elements necessary in creating a strong brand identity. One of the first elements of this process is the development of an effective marketing strategy. Strategic marketing plans are cyclical in nature, meaning that they never truly end until […]

Writing effective blogs for your company and corporate brand is essential in today’s technology-driven world. It will assist in establishing your businesses’ online presence; but most importantly, it creates fresh and new content that will help drive traffic to your website optimizing your SEO/SEM. This also creates an incentive of converting additional traffic to your website […]

Reputation management is the effort to influence what and how people think of a brand or person when viewed online. The agencies’ goal is to shape public perception about a person or business and allow the companies voice to control what is being said online in their own terms, not others. The ultimate goal is for […]

What is SEM? SEM stands for search engine marketing and is defined as a form of internet marketing that involves the promotion of websites through increasing their visibility in search engine results pages, primarily through paid advertising. SEM can be one of the greatest tools to promote your company, product, services, and events online. With […]

Digital renderings are quickly becoming a favorite tool for architects, builders, developers, real-estate agents, restaurateurs and hotels, and other related professional industries. With digital renderings you can enhance your customers' experience, give virtual property tours, and visualize spaces well in advance before these spaces are physically built.  What is Digital rendering? Rendering is the final […]

Creating a nurture campaign, also known as lead nurturing, is the process of building a relationship between a customer and your brand. Nurture campaigns focus on already existing relationships. This can be with a preexisting customer or with a prospect that has shown some sort of interest in your brand or product. The idea is […]

2021 is here!  2021 brings a wealth of opportunity for businesses.  How will you get your business noticed? Digital marketing is a must have for any company that wants to thrive going into 2021. Digital marketing can range from your website to your social media, email marketing, digital ads, SEO, and more. Below we review […]