Creating a nurture campaign, also known as lead nurturing, is the process of building a relationship between a customer and your brand. Nurture campaigns focus on already existing relationships. This can be with a preexisting customer or with a prospect that has shown some sort of interest in your brand or product. The idea is […]

2021 is here!  2021 brings a wealth of opportunity for businesses.  How will you get your business noticed? Digital marketing is a must have for any company that wants to thrive going into 2021. Digital marketing can range from your website to your social media, email marketing, digital ads, SEO, and more. Below we review […]

Your brand is your identity. It defines your business and can set you apart from others. People identify with brands, especially ones that they feel like they relate to. So, what are you doing to create a relatable brand in 2021? Here are five tips to help grow your brand in the new year. 1.) […]

The number one most important aspect to consider when marketing or advertising is knowing your target audience. You can have the greatest messaging out there, but if it is not reaching the right people, it will go unheard and unnoticed. Knowing your audience means knowing your target demographics and psychographics. If you are marketing directly […]

The average internet user now spends 6 hours and 43 minutes online each day. With the amount of content someone sees, it can be hard to make yours stand out. So, what can you do to get your company noticed? There are a couple key items you should start with, such as your company website […]

It’s hard to believe 2021 is only a few months away. With everything going on this year, have you had time to set your 2021 marketing goals? Setting goals and making plans to reach those goals are keys to success. To make sure you stick to your plan and achieve your marketing goals you’ll need […]

Times are changing for new home marketing. Meetings have gone virtual, people are relying on online browsing more and more, and more companies are moving to online selling. With so many businesses going digital, standing out among your competitors is more difficult -- yet more important -- than ever. Over The Moon Sales and Advertising […]

Whether you have a social media expert on staff or outsource to an agency, social media marketing is imperative to the success of any business today. When you hire a social media expert, you’re hiring someone with a multifaceted skill set who has the power to take your business to new heights. Here are 10 […]

The single most important and indispensable asset of your business is your database. Whether you are into selling technology or laying bricks, the data about your prospective and existing clients is what makes your business unique, and is the largest opportunity for an increase in growth. The way to best maximize the potential of your […]

If your business has not been using social media for your marketing efforts at this point, you are already behind your competition. To some it is an abstract after thought, that doesn’t generate any revenue. However, to many it is a staple for how their business engages their target consumer and how they gain more […]