In order to ensure your marketing plan is effective, it’s important to conduct reviews periodically to evaluate success. Here are a few steps to guide you through your next marketing plan review: Step 1: Collect & Analyze Data The first step in successful marketing lies heavily in the creation of a marketing plan. The plan […]

This summer let’s socialize and network! Now is the perfect time to plan for event marketing opportunities. Event marketing entails strategically organizing an engaging promotional event for your consumers and partners. Whether it’s a celebration, tradeshow, sales event, or a charity event, marketing through these affairs allows you to leave an unforgettable impression on your […]

Creating a successful marketing plan not only consists of analysis and goal orientation, but also reevaluating and revolutionizing your plan.  A marketing plan illustrates the process in which you define who you are, what your mission is, and why choose you or your brand. Typically, your marketing team will evaluate the plans from previous years […]

With the perpetual growth of the power of media in our society, it becomes more and more challenging for companies to create and sustain a strong media presence.Though the competition produces hurdles, leading brands give us the opportunity to evaluate what works in that industry. One of the most important properties of constructing a strong […]

SEO, the acronym for “search engine optimization,” is a way to improve your website to increase its visibility on search engines like Google, Bing, Yahoo, and more. By utilizing methods to increase your SEO, you are effectively increasing your reach, ability to attract attention to the products and services you provide, and overall success of […]

Developing a strong and accurate understanding of your audience is an extremely important part of creating and executing a successful marketing campaign for both traditional and digital media. People have a wide array of identifying characteristics, and to ensure you’re reaching the right group, you have to be sure that you’re targeting individuals with the […]

Now that you’ve created a strategic marketing plan and become acquainted with the idea of brand activation, it’s time to start planning for 2022. The new year is only a few months away, and you’ll want to be fully prepared when the ball drops! If you’re wondering where to start, you’ve come to the right […]

In advertising, your brand is everything. It’s what people think to themselves when they encounter your products or see your logo online; what they say to their friends when they pass a sign for your organization; and most importantly, it’s one of the most important predictors of success in the public eye. It’s how you […]

At Over the Moon Sales & Advertising, we specialize in connecting the dots between all of the elements necessary in creating a strong brand identity. One of the first elements of this process is the development of an effective marketing strategy. Strategic marketing plans are cyclical in nature, meaning that they never truly end until […]

Writing effective blogs for your company and corporate brand is essential in today’s technology-driven world. It will assist in establishing your businesses’ online presence; but most importantly, it creates fresh and new content that will help drive traffic to your website optimizing your SEO/SEM. This also creates an incentive of converting additional traffic to your website […]