Just like many others, the holidays are our favorite time of year! This is because November, December, and January include several holidays for which we can create fun and engaging marketing materials. The Over the Moon Advertising team – which includes our in-house graphic designers, photographers and videographers, professional copywriters and more – enjoy utilizing […]

As 2022 approaches its end, the Over the Moon Advertising team hopes that the past year has helped you establish and develop an effective plan for your marketing goals. Now, it is time to evaluate your past year and plan for 2023. Each new year brings us new trends, techniques, and advancements in the advertising […]

In order to have a successful marketing campaign, it is important that all elements of your digital strategy are cohesive and optimized. One of the largest and most impactful aspects of this is social media management, which includes creating content calendars, designing graphics, writing copy, scheduling posts, interacting with target audiences, analyzing engagement, and more. […]

In order to ensure your marketing plan is effective, it’s important to conduct reviews periodically to evaluate success. Here are a few steps to guide you through your next marketing plan review: Step 1: Collect & Analyze Data The first step in successful marketing lies heavily in the creation of a marketing plan. The plan […]

This summer let’s socialize and network! Now is the perfect time to plan for event marketing opportunities. Event marketing entails strategically organizing an engaging promotional event for your consumers and partners. Whether it’s a celebration, tradeshow, sales event, or a charity event, marketing through these affairs allows you to leave an unforgettable impression on your […]

Creating a successful marketing plan not only consists of analysis and goal orientation, but also reevaluating and revolutionizing your plan.  A marketing plan illustrates the process in which you define who you are, what your mission is, and why choose you or your brand. Typically, your marketing team will evaluate the plans from previous years […]

With the perpetual growth of the power of media in our society, it becomes more and more challenging for companies to create and sustain a strong media presence.Though the competition produces hurdles, leading brands give us the opportunity to evaluate what works in that industry. One of the most important properties of constructing a strong […]

SEO, the acronym for “search engine optimization,” is a way to improve your website to increase its visibility on search engines like Google, Bing, Yahoo, and more. By utilizing methods to increase your SEO, you are effectively increasing your reach, ability to attract attention to the products and services you provide, and overall success of […]

Developing a strong and accurate understanding of your audience is an extremely important part of creating and executing a successful marketing campaign for both traditional and digital media. People have a wide array of identifying characteristics, and to ensure you’re reaching the right group, you have to be sure that you’re targeting individuals with the […]

Now that you’ve created a strategic marketing plan and become acquainted with the idea of brand activation, it’s time to start planning for 2022. The new year is only a few months away, and you’ll want to be fully prepared when the ball drops! If you’re wondering where to start, you’ve come to the right […]