Now that you’ve created a strategic marketing plan and become acquainted with the idea of brand activation, it’s time to start planning for 2022. The new year is only a few months away, and you’ll want to be fully prepared when the ball drops!

If you’re wondering where to start, you’ve come to the right place! There are various tools that can (and should) be implemented to ensure that your business is fully equipped in its digital marketing strategy. Here are just a few of our favorites.

CRM
One of the tools we use at Over the Moon is the implementation of a CRM system. CRM stands for customer relationship management, and these systems enable businesses to regularly contact both current and potential clientele in order to convey information about the product and services they offer.

At Over the Moon Sales and Advertising, we often utilize email marketing software to conduct CRM with our clients and their target audiences. Some examples of some widely popular programs with email marketing software are MailChimp, Constant Contact, Mailer Lite, and Lasso for new home sales.

CRM systems have a multitude of benefits, including:

LEAD CAPTURE
CRM systems are often used for lead capture. An example of this can be getting website visitors or social media followers to sign up for your newsletter, storing their information in a database until you

FREQUENCY
One of the most important aspects of acquiring new business is establishing frequency. Frequency is the term to describe repeated communication, which is necessary in order to recruit new customers. CRM programs allow you to consistently follow up with individuals who have shown interest in your product or service, reminding them to come back and look at your website or social media again and again until they’re ready to commit to your brand.

ANALYTICS
CRM programs provide thorough insights that are extremely beneficial to companies, but even more specifically, to marketers. We are able to see how many people opened emails sent to them by your business, who those people were, and then create lists to target both individuals who have and have not engaged with our content.

SOCIAL MEDIA
Social media is much more than hitting a few buttons and hoping to get likes. To successfully utilize social media as a marketing strategy for your brand, the content created (or curated) must be applicable, relevant, and appealing to the eye. This will attract attention to your accounts, which has the potential to redirect to your website and reflect in new sales. As stated above, analytics are a key part in strategically utilizing social media, so you’ll need to track those too.

PROFESSIONAL PHOTOGRAPHY
Employing the work of professional photographers is an easy way to elevate the look of your brand and create a stronger public perception of the products and services you offer. Professional photographers, videographers, and drone pilots may seem a bit pricey sometimes, but they are all well worth the investment. Utilizing the high quality of work they produce instantly gives your brand a look of increased professionalism, helping you stand out from competitors.

Is your business fully prepared for 2022? Get ready for the new year by allowing Over the Moon Advertising to review your current marketing plan and/or create a new branding strategy to advance the success of your business!

Schedule a free consultation with our team today! Send an email to info@otmadv.com or visit our Calendly link here: https://calendly.com/overthemoonadvertising

In advertising, your brand is everything. It’s what people think to themselves when they encounter your products or see your logo online; what they say to their friends when they pass a sign for your organization; and most importantly, it’s one of the most important predictors of success in the public eye. It’s how you are perceived based on everything your company or organization has ever said, done, posted, or affiliated themselves with.

Unsure about the strength of your branding? No worries! Through our various in-house services, Over the Moon can help your company or organization create and maintain a strong brand that resonates with your target audience and establishes you as a leader in your industry.

What is branding?
Contrary to what most people believe, a brand is not the product or service you sell. Branding is the way your organization exists in the minds of everyone who has ever seen or experienced anything remotely relevant to your work. Based on these individualized experiences (and all the public information relevant to and accessible about your organization,) people form a collective opinion about your company, which becomes a vital part of how it performs in the market.

What is brand activation?
Brand activation is the process of generating awareness and building connections with target audiences to resonate with consumers on a personal level. This can include events, campaigns, interactions, and any other action strategically taken to create a bond with the consumer in order to strengthen the relationship between the two entities. It is part of the multi-faceted marketing mix model, and directly follows the planning phase, where the actions taken are very carefully thought out based on research and marketing techniques with a proven history of efficacy.

Why is this important?
This is an integral part of an organization’s marketing strategy because it has the power to establish, maintain, or change the public perception surrounding your company and the work you perform or provide. When people have some sort of personal relationship with a brand, they become much more loyal to that brand, which cultivates an extremely valuable connection for both parties.

How effective is your current strategic marketing plan?
With only four months left until the new year, now is the time to ask if your current strategic marketing plan is yielding the results you want. To make this determination, here are some questions you can ask yourself:

• Do you have a strong, recognizable logo?
• When advertising, do you have appropriate signage with professional, relevant media and artwork to promote your products or service in an effective way?
• Do you have a team conducting routine reputation management on third-party sites like Yelp! and Google Reviews to monitor client feedback and maintain positive publicity?
• Is your website visually appealing, easy to navigate, and utilizing SEO to attract the highest levels of traffic and new business leads?
• Do you have qualified social media strategists managing your social media accounts and activity?
• Do you have access to professional photographers, videographers, and drone pilots for photo, video, and aerial media production?

If you are considering a change in advertising or marketing agencies, consider Over the Moon Sales and Advertising. We have an in-house team of talented and qualified professionals with years of experience in areas including photography, videography, graphic design, digital and social media management, web design, search engine optimization, event planning, reputation management, and more. Schedule an appointment with us to learn more!