Jumpstart Your Brand in 2022
Now that you’ve created a strategic marketing plan and become acquainted with the idea of brand activation, it’s time to start planning for 2022. The new year is only a few months away, and you’ll want to be fully prepared when the ball drops!
If you’re wondering where to start, you’ve come to the right place! There are various tools that can (and should) be implemented to ensure that your business is fully equipped in its digital marketing strategy. Here are just a few of our favorites.
One of the tools we use at Over the Moon is the implementation of a CRM system. CRM stands for customer relationship management, and these systems enable businesses to regularly contact both current and potential clientele in order to convey information about the product and services they offer.
At Over the Moon Sales and Advertising, we often utilize email marketing software to conduct CRM with our clients and their target audiences. Some examples of some widely popular programs with email marketing software are MailChimp, Constant Contact, Mailer Lite, and Lasso for new home sales.
CRM systems have a multitude of benefits, including:
CRM systems are often used for lead capture. An example of this can be getting website visitors or social media followers to sign up for your newsletter, storing their information in a database until you
One of the most important aspects of acquiring new business is establishing frequency. Frequency is the term to describe repeated communication, which is necessary in order to recruit new customers. CRM programs allow you to consistently follow up with individuals who have shown interest in your product or service, reminding them to come back and look at your website or social media again and again until they’re ready to commit to your brand.
CRM programs provide thorough insights that are extremely beneficial to companies, but even more specifically, to marketers. We are able to see how many people opened emails sent to them by your business, who those people were, and then create lists to target both individuals who have and have not engaged with our content.
Social media is much more than hitting a few buttons and hoping to get likes. To successfully utilize social media as a marketing strategy for your brand, the content created (or curated) must be applicable, relevant, and appealing to the eye. This will attract attention to your accounts, which has the potential to redirect to your website and reflect in new sales. As stated above, analytics are a key part in strategically utilizing social media, so you’ll need to track those too.
Employing the work of professional photographers is an easy way to elevate the look of your brand and create a stronger public perception of the products and services you offer. Professional photographers, videographers, and drone pilots may seem a bit pricey sometimes, but they are all well worth the investment. Utilizing the high quality of work they produce instantly gives your brand a look of increased professionalism, helping you stand out from competitors.
Is your business fully prepared for 2022? Get ready for the new year by allowing Over the Moon Advertising to review your current marketing plan and/or create a new branding strategy to advance the success of your business!