Let’s Evaluate: Brand Activation/strong>
In advertising, your brand is everything. It’s what people think to themselves when they encounter your products or see your logo online; what they say to their friends when they pass a sign for your organization; and most importantly, it’s one of the most important predictors of success in the public eye. It’s how you are perceived based on everything your company or organization has ever said, done, posted, or affiliated themselves with.
Unsure about the strength of your branding? No worries! Through our various in-house services, Over the Moon can help your company or organization create and maintain a strong brand that resonates with your target audience and establishes you as a leader in your industry.
What is branding?
Contrary to what most people believe, a brand is not the product or service you sell. Branding is the way your organization exists in the minds of everyone who has ever seen or experienced anything remotely relevant to your work. Based on these individualized experiences (and all the public information relevant to and accessible about your organization,) people form a collective opinion about your company, which becomes a vital part of how it performs in the market.
What is brand activation?
Brand activation is the process of generating awareness and building connections with target audiences to resonate with consumers on a personal level. This can include events, campaigns, interactions, and any other action strategically taken to create a bond with the consumer in order to strengthen the relationship between the two entities. It is part of the multi-faceted marketing mix model, and directly follows the planning phase, where the actions taken are very carefully thought out based on research and marketing techniques with a proven history of efficacy.
Why is this important?
This is an integral part of an organization’s marketing strategy because it has the power to establish, maintain, or change the public perception surrounding your company and the work you perform or provide. When people have some sort of personal relationship with a brand, they become much more loyal to that brand, which cultivates an extremely valuable connection for both parties.
How effective is your current strategic marketing plan?
With only four months left until the new year, now is the time to ask if your current strategic marketing plan is yielding the results you want. To make this determination, here are some questions you can ask yourself:
- Do you have a strong, recognizable logo?
- When advertising, do you have appropriate signage with professional, relevant media and artwork to promote your products or service in an effective way?
- Do you have a team conducting routine reputation management on third-party sites like Yelp! and Google Reviews to monitor client feedback and maintain positive publicity?
- Is your website visually appealing, easy to navigate, and utilizing SEO to attract the highest levels of traffic and new business leads?
- Do you have qualified social media strategists managing your social media accounts and activity?
- Do you have access to professional photographers, videographers, and drone pilots for photo, video, and aerial media production?
If you are considering a change in advertising or marketing agencies, consider Over the Moon Sales and Advertising. We have an in-house team of talented and qualified professionals with years of experience in areas including photography, videography, graphic design, digital and social media management, web design, search engine optimization, event planning, reputation management, and more. Schedule an appointment with us to learn more!