Your brand is your identity. It defines your business and can set you apart from others. People identify with brands, especially ones that they feel like they relate to.

So, what are you doing to create a relatable brand in 2021? Here are five tips to help grow your brand in the new year.

1.) Re-evaluate Your Brand Vision

Think about why your company exists, and what impact will you have on your audience, community, or even the world? What problems does your brand solve? Now think of how you can tailor that to your
audience in 2021.

Reviewing your brand vision will help you set a base for your branding. It will help you create slogans, taglines, messaging, tone, and stories. Your brand vision should tell people why you exist, and give people something to relate to.

2.) Conduct Market Research

Market research is most likely something else you’ve already done in the past, but it is something that should be reviewed, especially during times of major change. People’s lifestyles and patterns have changed, which means that how you approach your audience will need to be adjusted. Your market research should review your audiences:

• Age
• Gender
• Income
• Location
• Life-style habits
• Pain points

Conducting market research will help you better understand your target audience, which will help you build your brand. There are a lot of options to use when conducting market research, but social media is probably the most accessible and easy to use.

3.) Build Your Brand Identity

Your brand can be identified by your logo, slogan, taglines, and colors. But there is more to your brand identity than just the name and look. Your brand identity also includes messaging, storytelling, voice and tone.

These are especially important with all the changes in the world. Creating relatable messaging and stories with the right voice and tone can build a strong connection between your brand and the community.

Once you’ve gotten your messaging down, consider updating your digital assets. Digital branding is essential to being successful. This includes your website, social media, and digital ads. With the increase of internet and social media use, 2021 is the perfect time to upgrade your digital footprint.

4.) Get Expert Assistance

Creating a brand strategy is not an easy task. Sometimes getting outside expert advice and assistance can be extremely helpful. Consider hiring a marketing agency to help you build your brand strategy for the best results.

Over the Moon is a full-service marketing and advertising agency with over 40 years of experience. OTM specializes in digital and traditional marketing, custom marketing plans, and unique marketing strategies.

For more information and a free quote on a custom marketing plan built just for your needs visit us at https://overthemoonadvertising.com/#contactus. We look forward to taking your next steps together tohelp you grow your company.