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Connecting the Dots: Social Media Management

Connecting the Dots: Social Media Management

In order to have a successful marketing campaign, it is important that all elements of your digital strategy are cohesive and optimized. One of the largest and most impactful aspects of this is social media management, which includes creating content calendars, designing graphics, writing copy, scheduling posts, interacting with target audiences, analyzing engagement, and more.

Although all businesses have a social media presence, that doesn’t necessarily mean they are posting the right content. Effective social media management not only takes thorough knowledge of the company or organization as well as their industry, but also the trends dominating each specific platform, the content that resonates best with their audiences, etc.

Your social media should direct traffic to your website and blog, boost your SEO, tell a story about your company, its mission, and the products/service you provide, and more. This is because when a business or organization is able to put all of their tools into action in a strategic and cohesive way, they are able to attract the largest amount of attention from target audiences and yield the best results.

In order to do this, it is most ideal to have a team that manages all aspects of your marketing at once, so that they are always on the same page and implementing your plan with the full picture and understanding of your marketing plan in mind. For this reason, Over the Moon Advertising recommends that you hire a full-service agency that is capable of connecting the dots between these different methods of marketing to make sure you are getting the best “bang” for your buck.

For help with social media management or any other element of your digital marketing strategy, contact stacie@otmadv.com for a free consultation today! Our skilled team would be thrilled to assist you in your efforts to use social media to boost your brand.

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Mid-Year Marketing Review

Mid-Year Marketing Review

In order to ensure your marketing plan is effective, it’s important to conduct reviews periodically to evaluate success. Here are a few steps to guide you through your next marketing plan review:

Step 1: Collect & Analyze Data
The first step in successful marketing lies heavily in the creation of a marketing plan. The plan should be structured with annual goals broken down for each quarter referencing the SMART (specific, measurable, attainable, realistic, and time-bound) method. This allows you to utilize different analytical platforms to examine and weigh the data to your set objectives. At the six-month mark, it is important to do a mid-year review of all the analytics and compare your statistics with your proposed goals from your plan. This information can be collected from various project management and analysis platforms such as Hootsuite, Facebook Business, and Google Analytics. Understanding your target market reach, consumer engagements, and marketing direction all come from assessing these numbers.

Step 2: Comparing Data
It is vital to compare your numbers with current analytics as well as your future goals for the remainder of the year.

Comparing with current results:
Once you have collected and analyzed the necessary data, you want to compare the numbers with your Q1 and Q2 proposed goals in the marketing plan. This will give you an understanding of where (ahead, behind, or on point) you are with your expected outcomes. Furthermore, it will allow your team to distinguish what is successful and what requires modifications in your marketing techniques.

Comparing with future goals:
Marketing plans are created to have a strong core but are structured to be molded to the given situation. As miscalculations could occur from a number of things such as economic factors, technological advancements, and even competitive growth, it is just as important to compare your real-time data to your proposed goals for Q3 and Q4. Your plan will show an expected rate of progression, which should be compared to the actual rate acquired from the Q1 and Q2 data. By comparing real-time rates from the first half of the year to the foreseen rate of progression for the second half, you and your team will gain an understanding of the necessary adjustments needed within the plan going forward.

Step 3: Adjusting the Marketing Plan
Now that you can physically see all the strengths and weaknesses from your analytics, your team can mold the marketing plan to fit the new expected outcomes. Most of the time, changes from the mid-year review are anticipated. These alterations can be necessary either from not meeting the proposed goals or, completely surpassing them. Receiving remarkable data which exceeds your expectations is always phenomenal, though it is imperative to raise your goals to maintain consistency and drive for growth and success.

Interested in learning more? Schedule an appointment through our Calendly to see how Over the Moon can help you revolutionize your marketing plan! Or contact our CEO, Stacie@Otmadv.com today.

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Event Marketing

Event Marketing

This summer let’s socialize and network! Now is the perfect time to plan for event marketing opportunities. Event marketing entails strategically organizing an engaging promotional event for your consumers and partners. Whether it’s a celebration, tradeshow, sales event, or a charity event, marketing through these affairs allows you to leave an unforgettable impression on your audience.

There are various things to consider in a successful event marketing plan. You must first establish a clear end goal for the event to decide the appropriate venue, itinerary, and guest list that would best suit your needs and those attending. Only after verifying the logistics can we begin the marketing process.

RSVP
Invitations are the first opportunity to grab an audience’s attention. Here at Over the Moon, we use a data-driven process to help us understand what engages your target audience—the people that should be attending, and the style of artwork that will influence their engagement.

Advertisements
For events open to the public, you should always have campaigns prepared for multifaceted media platforms to reach the optimal number of audiences consistently before the event. If the event is private, your marketing team should include live streams and posts during and after the event. These posts should have a pre-planned structure and goal with just a little room for improvisation. Advertising an exclusive event tends to be more intriguing to more people and possible prospective clients, generating the desire for access.

Marketing Material
Your marketing material starts with an invitation and extends to social media posts, signage, corporate videos, and event favors, which our team specializes in. We help deliver the style and message you want for your event using state-of-the-art photography equipment, professional graphic designers, and data analysis for a successful and engaging experience that is strategically catered to your needs. To create a memorable experience, it is vital to create an environment that is informational and opens opportunities for new business but is not aggressively sales-oriented.

Post Event
After an event, a thank-you email should be sent to all the members who attended including a link to your contact page. This will show your company’s gratitude for their attendance as well as act as a reminder for your guests to click through to future business opportunities.

Interested in learning more about how we can help you with your event marketing?
Schedule an appointment through our Calendly to meet with our team!
https://calendly.com/overthemoonadvertising

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What’s Your 2022 Marketing Plan?

What’s Your 2022 Marketing Plan?

Creating a successful marketing plan not only consists of analysis and goal orientation, but also reevaluating and revolutionizing your plan. 

A marketing plan illustrates the process in which you define who you are, what your mission is, and why choose you or your brand. Typically, your marketing team will evaluate the plans from previous years and make adjustments according to updated data to further enhance the strategies for your long-term goals. To influence a great upward shift in your success, you must revolutionize the strategy. This involves three major components:

  • Utilizing algorithms to generate high reach and presence in your media portfolio
  • Understanding how the newest trends benefit your brand 
  • Taking advantage of CRMs to consistently be aware of loyal audiences as well as new leads for your business. 

Increasing Social Media Market Reach 

It can be difficult to manage and maintain media presence, relevance, and consistent growth of your brand’s identity. It is crucial to maximize your technological resources to ensure you are on top of targeting the greatest possible number of your market audience. Algorithms which influence SEO and SEM strategies help exponentially increase overall reach to audiences within online platforms (social media accounts, websites, blogs, etc.). At OTM, we provide our very own algorithm—competing with GoogleAds—to help grow your media exposure and create a higher engagement rate, which in turn perpetually builds your brand presence. 

How Trends Can Revolutionize Your Brand 

The quantity of reach is most pertinent in conjunction to quality content. Exposure to a vast audience means nearly nothing if the quality does not captivate audiences’ attention and engagement. With external research as well as social media reports (data analytics of social media platforms), you can achieve an understanding of the trends and the quality of the publications that prove to be most successful for your brand. This allows you to better recognize your audience and further incorporate top media trends into your branding for optimal presence and engagements. 

CRMs Are Your Best Friends

Quality reaches provide high levels of engagements which can be prospective leads. By having a platform that collects and organizes said potential clients, you are continuously handed a golden ticket of generated leads, the final piece of the pie. Along with collecting new leads, we must understand that building a brand is building a community. A vital component in sustaining a community is to have an understanding of your consistent or “loyal” followers. It is most crucial to maintain these followers and understand the aspects of your brand that keep them within the community you have built. 

Our team at Over the Moon not only specializes in creating marketing plans curated to your business's specific goals, we also help you manage these strategies to drive up your overall success. 

Interested in learning more? Schedule an appointment through our Calendly:

https://calendly.com/overthemoonadvertising to see how Over the Moon can help you revolutionize your marketing plan!

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Importance of Media Management and Brand Presence

Importance of Media Management and Brand Presence

With the perpetual growth of the power of media in our society, it becomes more and more challenging for companies to create and sustain a strong media presence.Though the competition produces hurdles, leading brands give us the opportunity to evaluate what works in that industry.

One of the most important properties of constructing a strong media presence for your company heavily relies on building a multichannel media plan. While you can never physically be everywhere at the same time, your brand has the opportunity to do so through engagements within the multichannel platforms. Consistency and uniformity throughout these channels firmly support the outcomes of brand recognition and engagement.

Below are images of social distancing campaigns created by leading brands who have established a strong media presence, allowing them to alter their logos without losing their visibility. Though the companies distorted their logos, consumers knew who they were at first glance.

How to perfect your multichannel media presence.
While establishing the presence is the start, perfecting it consists of several resources. Incorporating Over the Moon’s proprietary algorithm, which compares with Google Ads, as well as SEO and SEM strategies will optimize traffic and visibility from organic and paid search, allowing for increased search and presence within channels.

Amongst that, it is vital to strategically plan out your posts within your media portfolio, time, format, topics, etc. The format decisions include ensuring that the interface is optimized for all devices, phones, laptops, tablets, smart watches, etc. The times in which the posts will be most successful will be gathered through the analytics collected from the data calculating platforms used to manage your media posts (Hootsuite, Hubspot, Loomly, etc.). These management platforms help identify the peak days and times to publish content for maximum engagement based on your prior data.

Lastly, the full scope of calculated metrics provided by these management tools, help create social media reports. These media reports allow us to evaluate the progression rates amongst all channels, generate future marketing plans, and gather leads.

Interested in learning more? Schedule an appointment through our Calendly:
https://calendly.com/overthemoonadvertising to see how Over the Moon can help you build a presence!

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What is SEO & how can it be used to help your brand or business?

What is SEO & how can it be used to help your brand or business?

SEO, the acronym for “search engine optimization,” is a way to improve your website to increase its visibility on search engines like Google, Bing, Yahoo, and more. By utilizing methods to increase your SEO, you are effectively increasing your reach, ability to attract attention to the products and services you provide, and overall success of your business.

By scanning websites for key words, there are complex algorithms that constantly monitor websites to collect information utilized to index each site. By doing this, these algorithms then possess enough information to determine where it makes most sense to place your site in relation to others. This helps people find the most relevant websites to their searches, increasing overall user experience.

SEO is an organic method of increasing the visibility and ranking of your site, as opposed to paid search ads. Paid ads occur when large companies pay the search engine to highlight their site at the top of the results.

Over the Moon Advertising has our own proprietary algorithm that competes with Google Ads for a fraction of the cost. Developed by our in-house webmaster and proven to be extremely effective, our algorithm has a track record of configuring the backends of our clients’ websites with keywords and information that places them among the top search results for their industries.

Interested in learning more? Contact us at (858) 663-1408, or by scheduling an appointment through our Calendly here: https://calendly.com/overthemoonadvertising for more information about our proprietary algorithm and how it can help you increase your SEO!

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Understanding Your Audience: A Key Element in a Successful Marketing Campaign

Understanding Your Audience: A Key Element in a Successful Marketing Campaign

Developing a strong and accurate understanding of your audience is an extremely important part of creating and executing a successful marketing campaign for both traditional and digital media. People have a wide array of identifying characteristics, and to ensure you’re reaching the right group, you have to be sure that you’re targeting individuals with the most relevant traits to your business goals.

In other words: You can be saying the right thing, but if you’re speaking to the wrong people… it won’t matter!

An important piece of this puzzle is utilizing something called market segmentation. Market segmentation includes four overarching categories: demographics, psychographics, geographics, and behavioral characteristics. Let’s break these categories down further to understand what each includes.

Demographics

Demographics are simply defined as the characteristics of a certain population used to study the attributes of that group. This includes identifiers such as age, gender, income, marital status, and ethnic background.

 Psychographics

Psychographics are defined as “the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.” This includes the activities, personalities, lifestyles, interests, opinions, values, and beliefs of the audience.

 Geographics

According to Qualtrics, Geographics are defined as “a marketing strategy used to target products or services at people who live in, or shop at, a particular location. It works on the principle that people in that location have similar needs, wants, and cultural considerations.” Depending on who you are trying to reach, this can be broken down to target local, regional, national, and international audiences.

 Behavioral

Behavioral segmentation focuses on when and how a consumer chooses to spend money on a product or service. By studying the consumers’ shopping behavior, marketers are able to leverage information such as what factors they consider while making decisions, what is important when they are choosing between one product over another, and how they feel about a product, service, company, or industry. 

If you’re curious about how to apply these areas of market segmentation to your current marketing strategy, we’re here to help! Our team of marketing professionals can help you understand and implement tools to effectively understand your audience. Schedule a free consultation with us today by contacting us at stacie@otmadv.com.

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Jumpstart Your Brand in 2022

Jumpstart Your Brand in 2022

Now that you’ve created a strategic marketing plan and become acquainted with the idea of brand activation, it’s time to start planning for 2022. The new year is only a few months away, and you’ll want to be fully prepared when the ball drops!

If you’re wondering where to start, you’ve come to the right place! There are various tools that can (and should) be implemented to ensure that your business is fully equipped in its digital marketing strategy. Here are just a few of our favorites.

CRM
One of the tools we use at Over the Moon is the implementation of a CRM system. CRM stands for customer relationship management, and these systems enable businesses to regularly contact both current and potential clientele in order to convey information about the product and services they offer.

At Over the Moon Sales and Advertising, we often utilize email marketing software to conduct CRM with our clients and their target audiences. Some examples of some widely popular programs with email marketing software are MailChimp, Constant Contact, Mailer Lite, and Lasso for new home sales.

CRM systems have a multitude of benefits, including:

LEAD CAPTURE
CRM systems are often used for lead capture. An example of this can be getting website visitors or social media followers to sign up for your newsletter, storing their information in a database until you

FREQUENCY
One of the most important aspects of acquiring new business is establishing frequency. Frequency is the term to describe repeated communication, which is necessary in order to recruit new customers. CRM programs allow you to consistently follow up with individuals who have shown interest in your product or service, reminding them to come back and look at your website or social media again and again until they’re ready to commit to your brand.

ANALYTICS
CRM programs provide thorough insights that are extremely beneficial to companies, but even more specifically, to marketers. We are able to see how many people opened emails sent to them by your business, who those people were, and then create lists to target both individuals who have and have not engaged with our content.

SOCIAL MEDIA
Social media is much more than hitting a few buttons and hoping to get likes. To successfully utilize social media as a marketing strategy for your brand, the content created (or curated) must be applicable, relevant, and appealing to the eye. This will attract attention to your accounts, which has the potential to redirect to your website and reflect in new sales. As stated above, analytics are a key part in strategically utilizing social media, so you’ll need to track those too.

PROFESSIONAL PHOTOGRAPHY
Employing the work of professional photographers is an easy way to elevate the look of your brand and create a stronger public perception of the products and services you offer. Professional photographers, videographers, and drone pilots may seem a bit pricey sometimes, but they are all well worth the investment. Utilizing the high quality of work they produce instantly gives your brand a look of increased professionalism, helping you stand out from competitors.

Is your business fully prepared for 2022? Get ready for the new year by allowing Over the Moon Advertising to review your current marketing plan and/or create a new branding strategy to advance the success of your business!

Schedule a free consultation with our team today! Send an email to info@otmadv.com or visit our Calendly link here: https://calendly.com/overthemoonadvertising

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Let’s Evaluate: Brand Activation

Let’s Evaluate: Brand Activation/strong>

In advertising, your brand is everything. It’s what people think to themselves when they encounter your products or see your logo online; what they say to their friends when they pass a sign for your organization; and most importantly, it’s one of the most important predictors of success in the public eye. It’s how you are perceived based on everything your company or organization has ever said, done, posted, or affiliated themselves with.

Unsure about the strength of your branding? No worries! Through our various in-house services, Over the Moon can help your company or organization create and maintain a strong brand that resonates with your target audience and establishes you as a leader in your industry.

What is branding?
Contrary to what most people believe, a brand is not the product or service you sell. Branding is the way your organization exists in the minds of everyone who has ever seen or experienced anything remotely relevant to your work. Based on these individualized experiences (and all the public information relevant to and accessible about your organization,) people form a collective opinion about your company, which becomes a vital part of how it performs in the market.

What is brand activation?
Brand activation is the process of generating awareness and building connections with target audiences to resonate with consumers on a personal level. This can include events, campaigns, interactions, and any other action strategically taken to create a bond with the consumer in order to strengthen the relationship between the two entities. It is part of the multi-faceted marketing mix model, and directly follows the planning phase, where the actions taken are very carefully thought out based on research and marketing techniques with a proven history of efficacy.

Why is this important?
This is an integral part of an organization’s marketing strategy because it has the power to establish, maintain, or change the public perception surrounding your company and the work you perform or provide. When people have some sort of personal relationship with a brand, they become much more loyal to that brand, which cultivates an extremely valuable connection for both parties.

How effective is your current strategic marketing plan?
With only four months left until the new year, now is the time to ask if your current strategic marketing plan is yielding the results you want. To make this determination, here are some questions you can ask yourself:

  • Do you have a strong, recognizable logo?
  • When advertising, do you have appropriate signage with professional, relevant media and artwork to promote your products or service in an effective way?
  • Do you have a team conducting routine reputation management on third-party sites like Yelp! and Google Reviews to monitor client feedback and maintain positive publicity?
  • Is your website visually appealing, easy to navigate, and utilizing SEO to attract the highest levels of traffic and new business leads?
  • Do you have qualified social media strategists managing your social media accounts and activity?
  • Do you have access to professional photographers, videographers, and drone pilots for photo, video, and aerial media production?

If you are considering a change in advertising or marketing agencies, consider Over the Moon Sales and Advertising. We have an in-house team of talented and qualified professionals with years of experience in areas including photography, videography, graphic design, digital and social media management, web design, search engine optimization, event planning, reputation management, and more. Schedule an appointment with us to learn more!

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Connecting the Dots: Creating a Strategic Marketing Strategy

Connecting the Dots: Creating a Strategic Marketing Strategy

At Over the Moon Sales & Advertising, we specialize in connecting the dots between all of the elements necessary in creating a strong brand identity. One of the first elements of this process is the development of an effective marketing strategy. Strategic marketing plans are cyclical in nature, meaning that they never truly end until your campaign is executed and optimized. You should be constantly evaluating the success of the plans currently in place, adjusting them as necessary, and continuing to implement your new and improved strategy until you achieve the outcome you want! To create a thorough and effective marketing plan, you can start by following the steps below:

1. Determine your marketing goals
The first step to a successful marketing plan is to establish your goals. These goals should be very specific so that you can utilize them to create a roadmap that will lead you to your definition of success. As a quick way to remember the elements necessary in creating a good goal, think of the acronym SMART-- these goals should be specific, measurable, attainable, relevant, and timebound.

2. Conduct & analyze market research
The next important step is to conduct an environmental scan. This scan will help you identify competitors, opportunities, and threats, as well as useful information about the market you’ll be catering to and working within. This is necessary because you need to have a full, comprehensive understanding of your market and how it can both help and/or hinder your ability to implement your marketing plan.

3. Identify your target audience
Here’s a big question: Who is it that you’re trying to reach? Determining specific target publics is an integral aspect in the formulation of a strategic marketing plan. By narrowing this group down by characteristics such as age, location, income bracket, etc., you can better decide how to reach them and what tools you’ll need to bring them in as new customers.

4. Create a budget
Budgets are important because they establish a baseline for how money will be allocated. As we all know, a company must earn more money than it spends in order to remain in business, so it is extremely important to adhere to this budget. This is necessary so that funds are properly distributed and utilized efficiently to meet your goals.

5. Develop your marketing strategies
And now for the step you’ve been waiting for! Once you have set your goals, conducted and analyzed market research, identified target clientele, and created a budget, it’s time to get brainstorming about how you plan to meet these goals while accommodating the limitations of all the information you’ve just gathered. Don’t be afraid to get creative!

6. Create a schedule
One of the key identifiers of success is whether or not you’re able to reach your goals in a certain amount of time. This is why the “T” in the SMART goals acronym is so important-- by making these goals time-bound, you give yourself a guideline for when you should be hitting certain checkpoints along the way.

7. Evaluate and make changes as necessary
As we mentioned, strategic marketing plans are not linear; they are cyclical. That means that it’s an ongoing process. Throughout the implementation of your plan, it is important to always be evaluating the success of the tools you’ve utilized so that you can measure where you are in comparison to where you’d like to be and how you’re doing with your return on investment (ROI).

By following these seven steps and utilizing these points as a roadmap for the development of your strategic marketing strategy, you are on your way to successfully connecting the dots for your business. Stay tuned for next month’s blog, where we will discuss the second step of connecting the dots: creating a scope of work and customizing a plan to your specific needs. No two plans are alike, and we create individualized plans to reach the specific marketing goals of each client. Check back in October to discover how this is done!

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