Marketing plans consist of various intercut layers that only increase in density when dealing with such a quickly evolving industry. Although your plan should have room for updates, changes, and improvisations, it should always have a solid foundation. To form this foundation, it’s essential to build the 4 Pillars of marketing, (A.K.A. “Pillars of Success”) target market, customer needs, integrated marketing, and profitability.

Target Market
This first pillar of our marketing strategy is extremely crucial. Understanding who your target market is and their needs drive your plan's direction. Through research and analysis on the products or services, the market itself, and the existing companies from the current clientele, you can uncover trends from their buying behaviors, demographics, and influences. Once you have a detailed concept of the target market and their behaviors, it is important to identify the competition and learn the strategies they utilize to make an impact on your audience. This will present the current successful strategies and allow you to alter these tactics, increasing the strength of impact while making them unique to fit your brand.

Customer Needs
The research for your target market provides you with an understanding of your customer’s wants and needs. The importance of this step is to evaluate how you are going to lead this demographic toward your products or services. Why should the customer buy from you? That is the million-dollar question. The company’s success heavily relies on being more effective than competitors in creating, delivering, and communicating customer value to its selected target audience. Your goal is to create a strategy that leads your customer base to your brand and influences their buying behaviors.

This brings us to sensory connections, which help influence a lasting association between your campaign, target audience, and brand. Visual, emotional, and even physical connections help engage your audience and leave a lasting impression. Here at Over the Moon, our campaign managers will help you establish creative direction for optimal sensory engagements, while our talented team of art directors will keep your content up to date with the latest graphic design and aesthetic trends!

Integrated Marketing
Integrated marketing is all about reach and engagement. To ensure growth in these fields, you must expand your portfolio and utilize the current marketing trends within them. Beyond a website and marketing collateral, it is crucial to have a variety of social media accounts in our society today. Not only will it amplify the traffic on your website, it will also engage the customers through their everyday habits. The average American spends about 6 hours of screen time on their phone daily.

Meaning, you should not lose the opportunity to engage with your audience who are on these platforms almost 50% of their day, on average. By diversifying into various marketing platforms, integrating sensory connection in your campaign, and adding engagement tools such as polls, votes, and live comments into your posts, you will create a successful strategy for your 2023 marketing plan that takes customer immersion to the next level.

Profitability
Without research, goals, and analysis, you do not have a full understanding of your profitability. Your analysis from your previous year will help you strategize using the techniques mentioned above. It will also help you re-evaluate the aspects that didn’t work for your brand that could be improved upon. This data allows you to understand the market you are reaching out to and further expand on the strategies that will lead you to your desired goal.

If you are  a new company that is starting out and does not  have records to analyze, your research will be based on the comparison of the leading brands in your target market. Our team helps structure and research the data needed to form a solid plan that will lead you to success!

At Over the Moon Sales and Advertising, we help you analyze and structure the blueprint for your marketing success. Contacts us today to schedule a consultation!  https://overthemoonadvertising.com/#contactus  (858) 663- 1408

With the New Year right around the corner, it’s out with the old and in with the new! The digital world is constantly changing, which means nothing stays the same when it comes to marketing or social media. As a result, it is necessary to constantly be auditing, reviewing, and analyzing the success of your current marketing plan so you are prepared to make the necessary changes to succeed in 2023.

Here are a few questions we recommend asking yourself about your company as you review your current marketing plan:

1. Do you have an engaging and consistent social media presence across several platforms?

It is important for your brand to be utilizing social media platforms including LinkedIn, Facebook, Instagram and more to share your message and promote your products and services. This will help you increase awareness about your work and develop a strong base of prospective clientele.

2. Are you utilizing email marketing and CRM platforms to keep in touch with your target audiences?

Platforms like MailChimp, HubSpot, Constant Contact and more are great tools to engage with your contacts. With these programs, you can create and send monthly updates about your services and products, upcoming events, special deals and more to help turn leads into customers.

3. Does your business or organization have unique, distinct branding that is utilized in all of your marketing materials and efforts?

Having an easily identifiable and aesthetically appealing brand image is important for companies in every sector. Branding should be simple yet engaging, unique to your work and mission, and utilized in all the materials you use to promote your company.

4. Have you implemented events into your marketing plan to engage and network with your clients and prospective clients in person?

Now that we’re able to meet in person again, it is a great idea to hold events as often as possible. This allows you to see people face-to-face and strengthen the connections that are so valuable in business relationships.

5. Are you effectively utilizing SEO and SEM to drive traffic to your website?

Search engine optimization (SEO) and search engine marketing (SEM) work together as key elements to a comprehensive marketing plan by working to raise your business or organization’s ranking on search engines like Google, Yahoo and Bing. These efforts help more people see your website and have access to information about the products and services you provide.

By reviewing these questions and ensuring you have the answers, you are on the right path to set your company up for success in 2023.

For help creating a new marketing plan or reviewing your current marketing plan, contact Over the Moon Advertising’s professional team by emailing us at stacie@otmadv.com today. We are now scheduling 30-minute appointments with prospective clients to help them prepare for the new year.

Happy Holidays from Over the Moon Advertising!

Just like many others, the holidays are our favorite time of year! This is because November, December, and January include several holidays for which we can create fun and engaging marketing materials. The Over the Moon Advertising team – which includes our in-house graphic designers, photographers and videographers, professional copywriters and more – enjoy utilizing our services to help our clients spread joy.

Here are a few of our limited-time holiday offers that you can implement to share the joy with your clients, colleagues, friends, and family:

Holiday Cards

To help you spread the holiday cheer, our skilled art directors will design custom holiday cards for your company, adhering tightly to your branding and other specifications. Available in both traditional and virtual formats, our holiday cards are a great option for everyone. Our virtual holiday e-cards are always a hit, allowing for an easy yet fun way to send holiday-themed messages to your contacts while utilizing animations and other unique digital tools. If you’d like something a bit more traditional, our printed cards are also produced with high-quality materials and designed with your company’s branding and logo. We’ll even drop them off at the post-office or hand deliver them ourselves to simplify the process for our clients!

Interactive Videos

Whether it be an addition to a holiday e-card or created to be shared at a holiday party, our holiday videos are a great way to bring a smile to the faces of your audience. We’ll write a personalized and engaging script, send our in-house videographer to capture the moments, and create a professionally produced holiday video for your company to be used in whatever context you’d like. You can even choose the theme! Whether it be a compilation of “thank you” messages or a fun holiday lip-sync or dance video, we’ve got your covered! Our videographer does it all.

Festive Events

Nothing says holiday like a party! Allow our events department to help your company or organization throw the bash of the season. We’ll help you choose and book a venue, send out invitations, manage RSVPs, and handle all the other details including on-site support the day of the event. We’ll also provide catering options from our in-house chef, Chef Jenn! Holiday parties are a perfect way to bring your team together for one last hurrah of the year.

Social Media

The holidays are a wonderful time to connect with your target audience via social and communicate messages of gratitude and appreciation via social media. Our knowledgeable social media team will help you utilize your accounts and profiles on Facebook, LinkedIn, Twitter, and Instagram to share key messages to your target audiences. Our skilled team of social media strategists and managers will create custom campaigns and artwork for your brand that are not only engaging but also fun!

For more information about these limited-time offers, please contact us at stacie@otmadv.com. Happy holidays!

As 2022 approaches its end, the Over the Moon Advertising team hopes that the past year has helped you establish and develop an effective plan for your marketing goals. Now, it is time to evaluate your past year and plan for 2023. Each new year brings us new trends, techniques, and advancements in the advertising world, so it’s important to stay ahead of the curve and plan to utilize these up-and-coming tools to your greatest advantage.

A comprehensive marketing plan illustrates the process in which you define who you are, what your mission is, and why to choose you or your brand. That is what helps us create material to specifically target your vision of the company. The important part is evaluating if the strategy implemented is working for your brand. This involves:

• Analyzing monthly KPIs (key performance indicators)
• Utilizing algorithms to generate high levels of reach and engagement in your media portfolio
• Strategically implementing the newest trends within your branding to be culturally inclusive 
• Taking advantage of CRMs (customer relationship management tools) to keep track of loyal followers and new leads for your business

KPIs & Algorithms

The most important aspect of creating a marketing plan is to evaluate and revolutionize your plan. This involves in-depth analysis of your target audience and KPIs (key performance indicators) to successfully manage and maintain media presence, relevance, and consistent growth of your brand’s identity. Each social media platform can track specified KPIs to help you understand the success rate of your material. These analytics will help you distinguish the strengths and weaknesses within your strategy and allow you to adjust them to your benefit.

It is also crucial to maximize your technological resources to ensure you are on top of targeting the largest portion of your market audience. Algorithms which influence SEO and SEM strategies help exponentially increase overall reach to audiences within online platforms (social media accounts, websites, blogs, etc.). At OTM, we provide our very own cost-effective algorithm to help grow your media exposure and create a higher engagement rate, which in turn perpetually builds your brand presence.

Revolutionize with New Trends      

Exposure means nearly nothing if the material does not lead to attention and engagement from your audience. With external research as well as social media reports (data analytics of posts on each of your social media platforms), you can achieve an understanding of the specific style of trends that prove to be most successful for your brand. This allows you to better recognize your audience and further incorporate top media trends into your branding for optimal brand presence and engagements. 

CRMs

CRMs are platforms that collect and organize data pertaining to current and potential clients. By utilizing one of these programs, you are continuously handed a golden ticket of generated leads. Along with that, a vital component in sustaining a community is understanding your consistent or “loyal” followers. It is crucial to maintain relationships with these followers and understand the aspects of your brand that keep them within the community you have built.

Over the Moon is here to help you and your company grow! Schedule a consultation at https://overthemoonadvertising.com/ or call us at (858) 663-1408 to see how Over the Moon Advertising can help you revolutionize your marketing and branding plans!

In order to have a successful marketing campaign, it is important that all elements of your digital strategy are cohesive and optimized. One of the largest and most impactful aspects of this is social media management, which includes creating content calendars, designing graphics, writing copy, scheduling posts, interacting with target audiences, analyzing engagement, and more.

Although all businesses have a social media presence, that doesn’t necessarily mean they are posting the right content. Effective social media management not only takes thorough knowledge of the company or organization as well as their industry, but also the trends dominating each specific platform, the content that resonates best with their audiences, etc.

Your social media should direct traffic to your website and blog, boost your SEO, tell a story about your company, its mission, and the products/service you provide, and more. This is because when a business or organization is able to put all of their tools into action in a strategic and cohesive way, they are able to attract the largest amount of attention from target audiences and yield the best results.

In order to do this, it is most ideal to have a team that manages all aspects of your marketing at once, so that they are always on the same page and implementing your plan with the full picture and understanding of your marketing plan in mind. For this reason, Over the Moon Advertising recommends that you hire a full-service agency that is capable of connecting the dots between these different methods of marketing to make sure you are getting the best “bang” for your buck.

For help with social media management or any other element of your digital marketing strategy, contact stacie@otmadv.com for a free consultation today! Our skilled team would be thrilled to assist you in your efforts to use social media to boost your brand.

In order to ensure your marketing plan is effective, it’s important to conduct reviews periodically to evaluate success. Here are a few steps to guide you through your next marketing plan review:

Step 1: Collect & Analyze Data
The first step in successful marketing lies heavily in the creation of a marketing plan. The plan should be structured with annual goals broken down for each quarter referencing the SMART (specific, measurable, attainable, realistic, and time-bound) method. This allows you to utilize different analytical platforms to examine and weigh the data to your set objectives. At the six-month mark, it is important to do a mid-year review of all the analytics and compare your statistics with your proposed goals from your plan. This information can be collected from various project management and analysis platforms such as Hootsuite, Facebook Business, and Google Analytics. Understanding your target market reach, consumer engagements, and marketing direction all come from assessing these numbers.

Step 2: Comparing Data
It is vital to compare your numbers with current analytics as well as your future goals for the remainder of the year.

Comparing with current results:
Once you have collected and analyzed the necessary data, you want to compare the numbers with your Q1 and Q2 proposed goals in the marketing plan. This will give you an understanding of where (ahead, behind, or on point) you are with your expected outcomes. Furthermore, it will allow your team to distinguish what is successful and what requires modifications in your marketing techniques.

Comparing with future goals:
Marketing plans are created to have a strong core but are structured to be molded to the given situation. As miscalculations could occur from a number of things such as economic factors, technological advancements, and even competitive growth, it is just as important to compare your real-time data to your proposed goals for Q3 and Q4. Your plan will show an expected rate of progression, which should be compared to the actual rate acquired from the Q1 and Q2 data. By comparing real-time rates from the first half of the year to the foreseen rate of progression for the second half, you and your team will gain an understanding of the necessary adjustments needed within the plan going forward.

Step 3: Adjusting the Marketing Plan
Now that you can physically see all the strengths and weaknesses from your analytics, your team can mold the marketing plan to fit the new expected outcomes. Most of the time, changes from the mid-year review are anticipated. These alterations can be necessary either from not meeting the proposed goals or, completely surpassing them. Receiving remarkable data which exceeds your expectations is always phenomenal, though it is imperative to raise your goals to maintain consistency and drive for growth and success.

Interested in learning more? Schedule an appointment through our Calendly to see how Over the Moon can help you revolutionize your marketing plan! Or contact our CEO, Stacie@Otmadv.com today.