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Let’s Evaluate: Brand Activation

Let’s Evaluate: Brand Activation/strong>

In advertising, your brand is everything. It’s what people think to themselves when they encounter your products or see your logo online; what they say to their friends when they pass a sign for your organization; and most importantly, it’s one of the most important predictors of success in the public eye. It’s how you are perceived based on everything your company or organization has ever said, done, posted, or affiliated themselves with.

Unsure about the strength of your branding? No worries! Through our various in-house services, Over the Moon can help your company or organization create and maintain a strong brand that resonates with your target audience and establishes you as a leader in your industry.

What is branding?
Contrary to what most people believe, a brand is not the product or service you sell. Branding is the way your organization exists in the minds of everyone who has ever seen or experienced anything remotely relevant to your work. Based on these individualized experiences (and all the public information relevant to and accessible about your organization,) people form a collective opinion about your company, which becomes a vital part of how it performs in the market.

What is brand activation?
Brand activation is the process of generating awareness and building connections with target audiences to resonate with consumers on a personal level. This can include events, campaigns, interactions, and any other action strategically taken to create a bond with the consumer in order to strengthen the relationship between the two entities. It is part of the multi-faceted marketing mix model, and directly follows the planning phase, where the actions taken are very carefully thought out based on research and marketing techniques with a proven history of efficacy.

Why is this important?
This is an integral part of an organization’s marketing strategy because it has the power to establish, maintain, or change the public perception surrounding your company and the work you perform or provide. When people have some sort of personal relationship with a brand, they become much more loyal to that brand, which cultivates an extremely valuable connection for both parties.

How effective is your current strategic marketing plan?
With only four months left until the new year, now is the time to ask if your current strategic marketing plan is yielding the results you want. To make this determination, here are some questions you can ask yourself:

  • Do you have a strong, recognizable logo?
  • When advertising, do you have appropriate signage with professional, relevant media and artwork to promote your products or service in an effective way?
  • Do you have a team conducting routine reputation management on third-party sites like Yelp! and Google Reviews to monitor client feedback and maintain positive publicity?
  • Is your website visually appealing, easy to navigate, and utilizing SEO to attract the highest levels of traffic and new business leads?
  • Do you have qualified social media strategists managing your social media accounts and activity?
  • Do you have access to professional photographers, videographers, and drone pilots for photo, video, and aerial media production?

If you are considering a change in advertising or marketing agencies, consider Over the Moon Sales and Advertising. We have an in-house team of talented and qualified professionals with years of experience in areas including photography, videography, graphic design, digital and social media management, web design, search engine optimization, event planning, reputation management, and more. Schedule an appointment with us to learn more!

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Connecting the Dots: Creating a Strategic Marketing Strategy

Connecting the Dots: Creating a Strategic Marketing Strategy

At Over the Moon Sales & Advertising, we specialize in connecting the dots between all of the elements necessary in creating a strong brand identity. One of the first elements of this process is the development of an effective marketing strategy. Strategic marketing plans are cyclical in nature, meaning that they never truly end until your campaign is executed and optimized. You should be constantly evaluating the success of the plans currently in place, adjusting them as necessary, and continuing to implement your new and improved strategy until you achieve the outcome you want! To create a thorough and effective marketing plan, you can start by following the steps below:

1. Determine your marketing goals
The first step to a successful marketing plan is to establish your goals. These goals should be very specific so that you can utilize them to create a roadmap that will lead you to your definition of success. As a quick way to remember the elements necessary in creating a good goal, think of the acronym SMART-- these goals should be specific, measurable, attainable, relevant, and timebound.

2. Conduct & analyze market research
The next important step is to conduct an environmental scan. This scan will help you identify competitors, opportunities, and threats, as well as useful information about the market you’ll be catering to and working within. This is necessary because you need to have a full, comprehensive understanding of your market and how it can both help and/or hinder your ability to implement your marketing plan.

3. Identify your target audience
Here’s a big question: Who is it that you’re trying to reach? Determining specific target publics is an integral aspect in the formulation of a strategic marketing plan. By narrowing this group down by characteristics such as age, location, income bracket, etc., you can better decide how to reach them and what tools you’ll need to bring them in as new customers.

4. Create a budget
Budgets are important because they establish a baseline for how money will be allocated. As we all know, a company must earn more money than it spends in order to remain in business, so it is extremely important to adhere to this budget. This is necessary so that funds are properly distributed and utilized efficiently to meet your goals.

5. Develop your marketing strategies
And now for the step you’ve been waiting for! Once you have set your goals, conducted and analyzed market research, identified target clientele, and created a budget, it’s time to get brainstorming about how you plan to meet these goals while accommodating the limitations of all the information you’ve just gathered. Don’t be afraid to get creative!

6. Create a schedule
One of the key identifiers of success is whether or not you’re able to reach your goals in a certain amount of time. This is why the “T” in the SMART goals acronym is so important-- by making these goals time-bound, you give yourself a guideline for when you should be hitting certain checkpoints along the way.

7. Evaluate and make changes as necessary
As we mentioned, strategic marketing plans are not linear; they are cyclical. That means that it’s an ongoing process. Throughout the implementation of your plan, it is important to always be evaluating the success of the tools you’ve utilized so that you can measure where you are in comparison to where you’d like to be and how you’re doing with your return on investment (ROI).

By following these seven steps and utilizing these points as a roadmap for the development of your strategic marketing strategy, you are on your way to successfully connecting the dots for your business. Stay tuned for next month’s blog, where we will discuss the second step of connecting the dots: creating a scope of work and customizing a plan to your specific needs. No two plans are alike, and we create individualized plans to reach the specific marketing goals of each client. Check back in October to discover how this is done!

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Blog Benefits For Your Business

Blog Benefits For Your Business

Writing effective blogs for your company and corporate brand is essential in today’s technology-driven world. It will assist in establishing your businesses’ online presence; but most importantly, it creates fresh and new content that will help drive traffic to your website optimizing your SEO/SEM. This also creates an incentive of converting additional traffic to your website into leads for your company with the ultimate goal of bringing potential sales.

Another benefit, is you could repurpose your blog content for your social media campaigns---another marketing vehicle to keep updating your pages with new content without having to constantly come up with new topics and material to cover. It allows your business to maintain their social media presence; especially, since a blog becomes another indexed page to your website. Paving the way as another avenue for your business to show up on the search engine results page (SERP)---again, giving your corporate brand more online visibility.

Make sure when writing a blog to generate those leads is to add a lead-generating call-to-action in every blog post. This is a way to exchange free information and acquire personal contacts by offering a free online webinar to register and sign up for, subscribe to a monthly newsletter, or even doing a fun contest with your online audience as an engagement tool.

These are just some tips to have an online blog assist in the progress and productivity of your business. Have an innovative advertising and social media company such as Over The Moon Sales & Advertising help you connect the dots with all of your online campaigns. Let us help you strategize and curate an informative blog about your corporate brand to enrich your company and reach your sales goals. Call (858) 663-1408 for a consultation or email our CEO at Stacie@OtmAdv.com.

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The Benefits of Reputation Management

The Benefits of Reputation Management

Reputation management is the effort to influence what and how people think of a brand or person when viewed online. The agencies’ goal is to shape public perception about a person or business and allow the companies voice to control what is being said online in their own terms, not others. The ultimate goal is for the company to be perceived in a favorable light and to maintain a positive online presence with their niche markets & target consumers.

What is included in reputation management?

Online reputation management is the act of monitoring, influencing, growing, and managing what's being said about your business online and its executive team. Complementary pieces of reputation management include review management, business listings, digital advertising, social media management, and SEO.

What is the role of reputation management?

Reputation management provides you with a chance to counter negative feedback. It also creates an opportunity to promote the experience of your customer’s positive experience. An effective online reputation management strategy can provide you with new opportunities and insight on increasing the importance of brand awareness.

What are the desired outcomes of reputation management?

  • Attracts loyal supporters.
  • More customers and sales.
  • Distinguishes you from competitors.
  • Promotes good relationships with clients.
  • Greater revenues stream through positive feedback

Types of Reputation Management

There are 4 main types of reputation management services that companies, and firms offer:

  1. Individual Reputation Management
  2. Business Reputation Management
  3. Online Review Management
  4. Online Privacy Management

The Significance of Reputation Management

Protecting and effectively curating your company’s corporate brand can be a dauting task. Therefore, hiring an advertising company such as Over the Moon Advertising to help monitor and manage reviews with the continued effort to improve the company’s overall rating is essential. Positive growth and progress in shaping the overall perception of a corporate brand will be an ideal investment for any business or organization. The significance of protecting your company’s brand with all the years spent in developing & building your business’s reputation should always be a top priority!

Visit https://overthemoonadvertising.com  or Call our CEO Stacie at (858) 663-1408

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SEM, Helpful Insight to Grow Your Business

SEM, Helpful Insight to Grow Your Business

What is SEM? SEM stands for search engine marketing and is defined as a form of internet marketing that involves the promotion of websites through increasing their visibility in search engine results pages, primarily through paid advertising.

SEM can be one of the greatest tools to promote your company, product, services, and events online. With so many people using search engines for research, having your company be at the top of the page can provide you with advantageous rewards.

How Does SEM Work

Search engine marketing works by using a platform to bid on keywords that users of search engines such as Google might enter when looking for certain products or services. When they enter the words that the advertiser paid for, the advertiser's ad will appear at the top of the user’s search. This gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

The most common platform for SEM users is Google Ads, and are usually priced as pay-per-click or PPC. This means that the advertiser is charged only when someone actually clicks on their ad. The ads can come in a variety of formats depending on the search. Most ads appear as text so that they look the same as the rest of the search page. Sometimes ads will appear as images, often if it is a product-based ad. These are known as product listing ads, or PLA’s.

The largest opportunity for using SEM is that it puts your company at the top of what someone is looking for while supplementing and complementing your social media campaigns, print, or TV, and other desired marketing and advertising platforms. With the intent to grab the attention of a potential customer, who is already searching for what you are offering; this, in a sense, brings the customer to you.

SEM Keywords

Keywords are what the search engine uses to link you, the advertiser, to the consumer. You should conduct keyword research before putting your SEM ad together in order to find words that are relevant to your business. Through doing this research you discover keywords that are commonly searched as well as other similar words that can connect a consumer to your company, while also identifying consumers disinterested with your services.

Start Using SEM

If you haven’t started using SEM, you should start now. Search engine marketing is a great way to get your business online exposure and bring in new customers. Let our OTM online digital marketing team get your website indexed with the search engine optimization tools that will help generate new clientele.

We implement a proprietary software called Algorithm Infused Marketing that effectively promotes your website with ads by using key phrases, driving continued traffic to your site and getting your business TOP RANKINGS with the most popular search engines. This SEM digital marketing tool can also pick up your postings on social media and convert those postings into ads. We can get your company top visibility in as little as 90 to 120 days to solidify your digital footprint.

Determining what platform and keywords to use with SEM, as well as working through the process and tracking results, can become confusing and challenging to navigate. Therefore, working with an advertising agency such as OTM can be beneficial by having assistance in acquiring the desired results and outcomes for your company.

Let Over The Moon Sales and Advertising strategize and put together a comprehensive SEM marketing campaign that will drive customers to your business and connect the dots to achieve an online digital presence that will grow your business exponentially!

For more information, visit https://overthemoonadvertising.com.

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What is digital rendering and how can it add value to your home project

What Is A Digital Rendering?

What Is A Digital Rendering?

Digital renderings are quickly becoming a favorite tool for architects, builders, developers, real-estate agents, restaurateurs and hotels, and other related professional industries.

With digital renderings you can enhance your customers' experience, give virtual property tours, and visualize spaces well in advance before these spaces are physically built. 

What is Digital rendering?

Rendering is the final process of creating an actual 3D image or animation from a CAD drawing based on a developer’s vision. This creates digital imagery prior to the actual development of your new community, restaurant, hotel, sports venue, and more. Rendering technologies can be used to bring your vision to life, allowing you to share it with the world before the physical building process even begins. For example, you can create a rendering of a house before building. We will construct the rendering on a computer with digital imagery based off of the building’s plans. From there they can edit the rendering to look complete with your designer’s vision of color, decor, and furniture. An interior rendering consists of a scale drawing of the proposed design. Interior design renderings show you the position of the structural components, furniture, and appliances in your proposed space. It can give your customer a realist feel of what the interior of a space will look like in becoming their new home.

Furthermore, the manufacturer or builder, customer and designer can all approve the final outlook before beginning production work. This will save you from having to worry about last minute changes and additional costs.

Increase marketing and sales 

Digital renderings can positively influence buyers by depicting every detail of a project. You can use digital renderings for marketing both industrial and luxury residential projects, as well as outdoor spaces and basically any development project.  Once your rendering is made you can use it for marketing purposes. A rendering can be turned into images, videos, social media and digital assets, and is an effective digital marketing tool. 

Find Out How to Get a Digital Rendering For Your Business 

Want to upgrade your customer experience with a digital rendering? Over the Moon Sales and Advertising offers interior and exterior digital renderings. With experience in residential and commercial properties, Over the Moon can create the perfect rendering for your business, as well as images, videos, and other marketing collateral to go with it.   

Over the Moon is a full-service marketing and advertising agency with over 25 years of experience. OTM specializes in digital and traditional marketing, custom marketing plans, and unique marketing strategies.

For more information and a free quote on a customized marketing plan built uniquely for your needs, visit us at https://overthemoonadvertising.com/. We look forward to taking your next steps together to help you grow your business.

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Creating A Nurture Campaign

Creating A Nurture Campaign

Creating A Nurture Campaign

Creating a nurture campaign, also known as lead nurturing, is the process of building a relationship between a customer and your brand.

Nurture campaigns focus on already existing relationships. This can be with a preexisting customer or with a prospect that has shown some sort of interest in your brand or product. The idea is to build, or nurture, your relationship to turn the customer or prospect into a long-term client.  

The goal of a nurture campaign is to stay in front of prospects by providing relevant, worthwhile content to warm them up until they are ready for sales. According to Marketing Sherpa, 79% of marketing leads never convert to sales. Lack of lead nurturing is the number one cause for poor performance.

Building Your Nurture Campaign

There are a number of ways to nurture leads including targeted content, multi-channel nurturing, multiple touches, timely follow-ups, and personalization. This can be done through multiple channels, and you will need content for each cannel to communicate with your customer.

Content you will use for your nurture campaign includes:

  • Emails
  • Social Media
  • Blogs
  • Case studies
  • Videos
  • Free trials
  • Free demos

Nurture campaigns are always targeted. This means the content you generate will either be audience specific, or sometimes even individually specific. It is important not to use generic marketing material when developing a nurture campaign. Remember, this is a relationship you’ve already started and are trying to build.

One of the key principles of a nurture campaign is that instead of selling, you’re conversing. It’s a tactic that is less abrasive, more personal, and less sales-like. The campaign strategy will focus on staying relevant to the potential customer by offering them information they can use, and ultimately guide them to a sale.

Launching Your Nurture Campaign

There are a couple different options when starting a nurture campaign. One option is lead scoring. To do this, you have to track your customers engagement with your brand and determine where they are in the buying process. Once you’ve determined where they are, you can split them into groups and start building your nurture campaigns targeted to each group.

Another option is to give your customers something to engage with and depending on how they engage will determine how your nurture campaign is presented to them.

For example, you can put a form on your website for customers to fill out to request more information. If someone fills out the form, this means they are curious about your brand. The next step would be to start nurturing the customers. It could be a follow up email offering them more content and an invitation for a personalized call.

Once you’ve started your nurture campaign the follow up steps are easy. You continue to follow up with different marketing touch points such as marketing emails, marketing content, and personal conversations to get your customer more familiar with your brand, and then transformed into a sale. If all goes well you will have a repeat customer.

Get Assistance Building Your Nurture Campaign

Creating a nurture campaign can be a lot of work and difficult to navigate. Consider hiring a marketing agency to help you build your brand strategy for the best results.

Over the Moon is a full-service marketing and advertising agency with over 20 years of experience. OTM specializes in digital and traditional marketing, custom marketing plans, and unique marketing strategies.

For more information and a free quote on a custom marketing plan built just for your needs visit us at https://overthemoonadvertising.com/. We look forward to taking your next steps together to help you grow.

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Over The Moon February Blog

6 Digital Marketing Trends and Tools for 2021

6 Digital Marketing Trends and Tools for 2021

2021 is here!  2021 brings a wealth of opportunity for businesses.  How will you get your business noticed?

Digital marketing is a must have for any company that wants to thrive going into 2021. Digital marketing can range from your website to your social media, email marketing, digital ads, SEO, and more.

Below we review a few trends to help your digital marketing in 2021.

1.)  Conversational and Interactive Marketing

With social media and review websites like Yelp being the new go-to for consumers to learn about a company, having a responsive marketing plan is one of the best ways to connect with your customers. This means that as a company you must have interactive conversations with your customers across multiple platforms.   

People like to be heard and be responded to. If you are not actively responding to customers through email, social media comments and direct messages, and online reviews, you are missing out on a huge marketing opportunity.

Conversational and interactive marketing is a personalized approach to doing business online. It allows you to have a direct connection with your customer, immediately address any problems, concerns, or complaints, and move customers through a positive experience. Using conversational and interactive marketing is one the best and easiest tools to take advantage of in 2021.   

2.) Personalization

What sets you apart from your competition, especially in 2021? With so many ways for consumers to find what they’re looking for online, it’s really a buyers’ market. So why should someone choose you over your competition?

Personalization can be the difference in a consumer deciding between you and the competition. The more personalized your messaging is, the more likely the consumer is going to choose your company.

Personalizing your marketing campaign can be done in multiple ways. From sending personalized emails to creating targeted personalized social media campaigns, there aremultiple approaches to personalizing your marketing efforts to your target audience.

Statistics show that consumers are more likely to respond to personalized marketing than random ads. With the amount of ads a consumer is exposed to in a single day, it is extremely important to create something that will stick with them. Personalizing a marketing effort can be the difference in gaining a new customer or wasting marketing dollars.   

3.) Compassionate and Purpose Driven Messaging

It is always important to project positive messaging, however it may be more important now than ever. With everything going on in the country, and the world, people are looking for positive, compassionate, and meaningful companies to engage with.

 A report from Deloitte states that brands need to “be deeply attuned to why they exist and who they are built to serve.” This means that you need to know your brand and how it connects to the communities and consumers you are targeting, and execute not only to profit but to give back as well.  

All your messaging should be genuine and a true representation of your company or brand. Building a connection with your target market though compassion must be genuine. Building a connection through compassionate efforts can create lifelong loyal customers and help gain attention to attract new customers.  

4.) Organic SEO and Paid SEM 

Sometimes, getting your message, advertisement, or even company website noticed can be the hardest part. How do you make it to page one on Google when someone types in something related to your company? Or how do you increase your social media engagement and create a larger audience?

This is best done through search engine optimization (SEO) and search engine marketing (SEM). SEO can be done multiple ways, including on-page, where you use keywords and meta data to increase your search results. SEM is where you pay for ads and increased results.

SEO can be used across multiple platforms, from your website and social media, to videos and images. SEO is one of the greatest tools available to get your company noticed online.

5.)  Use of Video Marketing

Video marketing is the most engaging tool you can use to captivate your audience. Videos are more likely to be shared on social media, increase conversation, create confidence in purchase decisions, and get potential customers to take action.

Moreover, video can be used across multiple platforms. Of course, everyone thinks YouTube when they think video. But with constant updates and new apps on the market, video can be used in multiple ways from Instagram to Facebook and even LinkedIn. New video platforms are constantly popping up.

Videos are proven to increase website and social media visits, especially when video SEO is being used.

6.) Partnering with Professionals

Effectively conducting marketing efforts while running a business can be a difficult task. Sometimes seeking outside help can be beneficial and productive.

Over The Moon Marketing and Advertising is a San Diego based marketing agency that specializes in digital marketing, and can help you reach your marketing and sales goals for 2021.

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Branding

4 Tips to Create Your 2021 Branding Strategy

4 Tips to Create Your 2021 Branding Strategy

Your brand is your identity. It defines your business and can set you apart from others. People identify with brands, especially ones that they feel like they relate to.

So, what are you doing to create a relatable brand in 2021? Here are five tips to help grow your brand in the new year.

1.) Re-evaluate Your Brand Vision

Think about why your company exists, and what impact will you have on your audience, community, or even the world? What problems does your brand solve? Now think of how you can tailor that to your
audience in 2021.

Reviewing your brand vision will help you set a base for your branding. It will help you create slogans, taglines, messaging, tone, and stories. Your brand vision should tell people why you exist, and give people something to relate to.

2.) Conduct Market Research

Market research is most likely something else you’ve already done in the past, but it is something that should be reviewed, especially during times of major change. People’s lifestyles and patterns have changed, which means that how you approach your audience will need to be adjusted. Your market research should review your audiences:

  • Age
  • Gender
  • Income
  • Location
  • Life-style habits
  • Pain points

Conducting market research will help you better understand your target audience, which will help you build your brand. There are a lot of options to use when conducting market research, but social media is probably the most accessible and easy to use.

3.) Build Your Brand Identity

Your brand can be identified by your logo, slogan, taglines, and colors. But there is more to your brand identity than just the name and look. Your brand identity also includes messaging, storytelling, voice and tone.

These are especially important with all the changes in the world. Creating relatable messaging and stories with the right voice and tone can build a strong connection between your brand and the community.

Once you’ve gotten your messaging down, consider updating your digital assets. Digital branding is essential to being successful. This includes your website, social media, and digital ads. With the increase of internet and social media use, 2021 is the perfect time to upgrade your digital footprint.

4.) Get Expert Assistance

Creating a brand strategy is not an easy task. Sometimes getting outside expert advice and assistance can be extremely helpful. Consider hiring a marketing agency to help you build your brand strategy for the best results.

Over the Moon is a full-service marketing and advertising agency with over 40 years of experience. OTM specializes in digital and traditional marketing, custom marketing plans, and unique marketing strategies.

For more information and a free quote on a custom marketing plan built just for your needs visit us at https://overthemoonadvertising.com/#contactus. We look forward to taking your next steps together tohelp you grow your company.

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The Importance of Understanding Your Target Audience

The Importance of Understanding Your Target Audience

The number one most important aspect to consider when marketing or advertising is knowing your target audience. You can have the greatest messaging out there, but if it is not reaching the right people, it will go unheard and unnoticed.

Knowing your audience means knowing your target demographics and psychographics. If you are marketing directly to your customers, demographics can be information including their ages, location, occupations and marital status; psychographics include lifestyle, interests and values.

If you are marketing to other businesses (B2B) then demographics can vary from what industry they’re in, who specifically in the business you are marketing to, budget, and their customer demographics.

Determining Your Target Audience

To determine the right target audience for your business, you will want to take your target demographics and build a customer profile or persona. Use the demographics to help determine exactly who you are aiming your marketing at.

Your business should exist to solve a specific problem. Your message should address the people who need this problem solved. You do not want too broad of a message. If you are trying to talk to everyone, then you are not talking to anyone. Your audience should feel like you are addressing them.

Cost Efficiency  

Not only is it not effective to not know your target audience, it is also expensive. Social media platforms are considered pay to play advertising, where if you want to reach a large audience you have to pay for it. You don’t want to spend unnecessary amounts of money on ads that are not effective.

Get Help Reaching Your Target Audience

Using experts such as a marketing agency to help you reach your target audience and create your messaging can be extremely beneficial.  

Over The Moon is a full-service marketing and advertising agency with over 40 years of experience. OTM specializes in digital and traditional marketing, custom marketing plans, and unique marketing strategies.

For more information and a quote on a custom marketing plan built just for your needs, call us at (858) 663-1408. We look forward to taking your next steps together to help you grow.

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