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Your 2023 Marketing Plan Checklist

With the New Year right around the corner, it’s out with the old and in with the new! The digital world is constantly changing, which means nothing stays the same when it comes to marketing or social media. As a result, it is necessary to constantly be auditing, reviewing, and analyzing the success of your current marketing plan so you are prepared to make the necessary changes to succeed in 2023.

Here are a few questions we recommend asking yourself about your company as you review your current marketing plan:

Do you have an engaging and consistent social media presence across several platforms?

It is important for your brand to be utilizing social media platforms including LinkedIn, Facebook, Instagram and more to share your message and promote your products and services. This will help you increase awareness about your work and develop a strong base of prospective clientele.

Are you utilizing email marketing and CRM platforms to keep in touch with your target audiences?

Platforms like MailChimp, HubSpot, Constant Contact and more are great tools to engage with your contacts. With these programs, you can create and send monthly updates about your services and products, upcoming events, special deals and more to help turn leads into customers.

Does your business or organization have unique, distinct branding that is utilized in all of your marketing materials and efforts?

Having an easily identifiable and aesthetically appealing brand image is important for companies in every sector. Branding should be simple yet engaging, unique to your work and mission, and utilized in all the materials you use to promote your company.

Have you implemented events into your marketing plan to engage and network with your clients and prospective clients in person?

Now that we’re able to meet in person again, it is a great idea to hold events as often as possible. This allows you to see people face-to-face and strengthen the connections that are so valuable in business relationships.

Are you effectively utilizing SEO and SEM to drive traffic to your website?

Search engine optimization (SEO) and search engine marketing (SEM) work together as key elements to a comprehensive marketing plan by working to raise your business or organization’s ranking on search engines like Google, Yahoo and Bing. These efforts help more people see your website and have access to information about the products and services you provide.

By reviewing these questions and ensuring you have the answers, you are on the right path to set your company up for success in 2023.

For help creating a new marketing plan or reviewing your current marketing plan, contact Over the Moon Advertising’s professional team by emailing us at stacie@otmadv.com today. We are now scheduling 30-minute appointments with prospective clients to help them prepare for the new year.

Happy Holidays from Over the Moon Advertising!

Holiday Promotions to Boost your Brand and Spread Cheer

Just like many others, the holidays are our favorite time of year! This is because November, December, and January include several holidays for which we can create fun and engaging marketing materials. The Over the Moon Advertising team – which includes our in-house graphic designers, photographers and videographers, professional copywriters and more – enjoy utilizing our services to help our clients spread joy.

Here are a few of our limited-time holiday offers that you can implement to share the joy with your clients, colleagues, friends, and family:

Holiday Cards

To help you spread the holiday cheer, our skilled art directors will design custom holiday cards for your company, adhering tightly to your branding and other specifications. Available in both traditional and virtual formats, our holiday cards are a great option for everyone. Our virtual holiday e-cards are always a hit, allowing for an easy yet fun way to send holiday-themed messages to your contacts while utilizing animations and other unique digital tools. If you’d like something a bit more traditional, our printed cards are also produced with high-quality materials and designed with your company’s branding and logo. We’ll even drop them off at the post-office or hand deliver them ourselves to simplify the process for our clients!

Interactive Videos

Whether it be an addition to a holiday e-card or created to be shared at a holiday party, our holiday videos are a great way to bring a smile to the faces of your audience. We’ll write a personalized and engaging script, send our in-house videographer to capture the moments, and create a professionally produced holiday video for your company to be used in whatever context you’d like. You can even choose the theme! Whether it be a compilation of “thank you” messages or a fun holiday lip-sync or dance video, we’ve got your covered! Our videographer does it all.

Festive Events

Nothing says holiday like a party! Allow our events department to help your company or organization throw the bash of the season. We’ll help you choose and book a venue, send out invitations, manage RSVPs, and handle all the other details including on-site support the day of the event. We’ll also provide catering options from our in-house chef, Chef Jenn! Holiday parties are a perfect way to bring your team together for one last hurrah of the year.

Social Media

The holidays are a wonderful time to connect with your target audience via social and communicate messages of gratitude and appreciation via social media. Our knowledgeable social media team will help you utilize your accounts and profiles on Facebook, LinkedIn, Twitter, and Instagram to share key messages to your target audiences. Our skilled team of social media strategists and managers will create custom campaigns and artwork for your brand that are not only engaging but also fun!

For more information about these limited-time offers, please contact us at stacie@otmadv.com. Happy holidays!

Preparing Your 2023 Marketing Plan

As 2022 approaches its end, the Over the Moon Advertising team hopes that the past year has helped you establish and develop an effective plan for your marketing goals. Now, it is time to evaluate your past year and plan for 2023. Each new year brings us new trends, techniques, and advancements in the advertising world, so it’s important to stay ahead of the curve and plan to utilize these up-and-coming tools to your greatest advantage.

A comprehensive marketing plan illustrates the process in which you define who you are, what your mission is, and why to choose you or your brand. That is what helps us create material to specifically target your vision of the company. The important part is evaluating if the strategy implemented is working for your brand. This involves:

Analyzing monthly KPIs (key performance indicators)
Utilizing algorithms to generate high levels of reach and engagement in your media portfolio
Strategically implementing the newest trends within your branding to be culturally inclusive
Taking advantage of CRMs (customer relationship management tools) to keep track of loyal followers and new leads for your business

KPIs & Algorithms

The most important aspect of creating a marketing plan is to evaluate and revolutionize your plan. This involves in-depth analysis of your target audience and KPIs (key performance indicators) to successfully manage and maintain media presence, relevance, and consistent growth of your brand’s identity. Each social media platform can track specified KPIs to help you understand the success rate of your material. These analytics will help you distinguish the strengths and weaknesses within your strategy and allow you to adjust them to your benefit.

It is also crucial to maximize your technological resources to ensure you are on top of targeting the largest portion of your market audience. Algorithms which influence SEO and SEM strategies help exponentially increase overall reach to audiences within online platforms (social media accounts, websites, blogs, etc.). At OTM, we provide our very own cost-effective algorithm to help grow your media exposure and create a higher engagement rate, which in turn perpetually builds your brand presence.

Revolutionize with New Trends

Exposure means nearly nothing if the material does not lead to attention and engagement from your audience. With external research as well as social media reports (data analytics of posts on each of your social media platforms), you can achieve an understanding of the specific style of trends that prove to be most successful for your brand. This allows you to better recognize your audience and further incorporate top media trends into your branding for optimal brand presence and engagements.

CRMs

CRMs are platforms that collect and organize data pertaining to current and potential clients. By utilizing one of these programs, you are continuously handed a golden ticket of generated leads. Along with that, a vital component in sustaining a community is understanding your consistent or “loyal” followers. It is crucial to maintain relationships with these followers and understand the aspects of your brand that keep them within the community you have built.

Over the Moon is here to help you and your company grow! Schedule a consultation at https://overthemoonadvertising.com/ or call us at (858) 663-1408 to see how Over the Moon Advertising can help you revolutionize your marketing and branding plans!

Connecting the Dots: Social Media Management

In order to have a successful marketing campaign, it is important that all elements of your digital strategy are cohesive and optimized. One of the largest and most impactful aspects of this is social media management, which includes creating content calendars, designing graphics, writing copy, scheduling posts, interacting with target audiences, analyzing engagement, and more.

Although all businesses have a social media presence, that doesn’t necessarily mean they are posting the right content. Effective social media management not only takes thorough knowledge of the company or organization as well as their industry, but also the trends dominating each specific platform, the content that resonates best with their audiences, etc.

Your social media should direct traffic to your website and blog, boost your SEO, tell a story about your company, its mission, and the products/service you provide, and more. This is because when a business or organization is able to put all of their tools into action in a strategic and cohesive way, they are able to attract the largest amount of attention from target audiences and yield the best results.

In order to do this, it is most ideal to have a team that manages all aspects of your marketing at once, so that they are always on the same page and implementing your plan with the full picture and understanding of your marketing plan in mind. For this reason, Over the Moon Advertising recommends that you hire a full-service agency that is capable of connecting the dots between these different methods of marketing to make sure you are getting the best “bang” for your buck.

For help with social media management or any other element of your digital marketing strategy, contact stacie@otmadv.com for a free consultation today! Our skilled team would be thrilled to assist you in your efforts to use social media to boost your brand.

Mid-Year Marketing Review

In order to ensure your marketing plan is effective, it’s important to conduct reviews periodically to evaluate success. Here are a few steps to guide you through your next marketing plan review:

Step 1: Collect & Analyze Data
The first step in successful marketing lies heavily in the creation of a marketing plan. The plan should be structured with annual goals broken down for each quarter referencing the SMART (specific, measurable, attainable, realistic, and time-bound) method. This allows you to utilize different analytical platforms to examine and weigh the data to your set objectives. At the six-month mark, it is important to do a mid-year review of all the analytics and compare your statistics with your proposed goals from your plan. This information can be collected from various project management and analysis platforms such as Hootsuite, Facebook Business, and Google Analytics. Understanding your target market reach, consumer engagements, and marketing direction all come from assessing these numbers.

Step 2: Comparing Data
It is vital to compare your numbers with current analytics as well as your future goals for the remainder of the year.

Comparing with current results:
Once you have collected and analyzed the necessary data, you want to compare the numbers with your Q1 and Q2 proposed goals in the marketing plan. This will give you an understanding of where (ahead, behind, or on point) you are with your expected outcomes. Furthermore, it will allow your team to distinguish what is successful and what requires modifications in your marketing techniques.

Comparing with future goals:
Marketing plans are created to have a strong core but are structured to be molded to the given situation. As miscalculations could occur from a number of things such as economic factors, technological advancements, and even competitive growth, it is just as important to compare your real-time data to your proposed goals for Q3 and Q4. Your plan will show an expected rate of progression, which should be compared to the actual rate acquired from the Q1 and Q2 data. By comparing real-time rates from the first half of the year to the foreseen rate of progression for the second half, you and your team will gain an understanding of the necessary adjustments needed within the plan going forward.

Step 3: Adjusting the Marketing Plan
Now that you can physically see all the strengths and weaknesses from your analytics, your team can mold the marketing plan to fit the new expected outcomes. Most of the time, changes from the mid-year review are anticipated. These alterations can be necessary either from not meeting the proposed goals or, completely surpassing them. Receiving remarkable data which exceeds your expectations is always phenomenal, though it is imperative to raise your goals to maintain consistency and drive for growth and success.

Interested in learning more? Schedule an appointment through our Calendly to see how Over the Moon can help you revolutionize your marketing plan! Or contact our CEO, Stacie@Otmadv.com today.

Event Marketing

This summer let’s socialize and network! Now is the perfect time to plan for event marketing opportunities. Event marketing entails strategically organizing an engaging promotional event for your consumers and partners. Whether it’s a celebration, tradeshow, sales event, or a charity event, marketing through these affairs allows you to leave an unforgettable impression on your audience.

There are various things to consider in a successful event marketing plan. You must first establish a clear end goal for the event to decide the appropriate venue, itinerary, and guest list that would best suit your needs and those attending. Only after verifying the logistics can we begin the marketing process.

RSVP
Invitations are the first opportunity to grab an audience’s attention. Here at Over the Moon, we use a data-driven process to help us understand what engages your target audience—the people that should be attending, and the style of artwork that will influence their engagement.

Advertisements
For events open to the public, you should always have campaigns prepared for multifaceted media platforms to reach the optimal number of audiences consistently before the event. If the event is private, your marketing team should include live streams and posts during and after the event. These posts should have a pre-planned structure and goal with just a little room for improvisation. Advertising an exclusive event tends to be more intriguing to more people and possible prospective clients, generating the desire for access.

Marketing Material
Your marketing material starts with an invitation and extends to social media posts, signage, corporate videos, and event favors, which our team specializes in. We help deliver the style and message you want for your event using state-of-the-art photography equipment, professional graphic designers, and data analysis for a successful and engaging experience that is strategically catered to your needs. To create a memorable experience, it is vital to create an environment that is informational and opens opportunities for new business but is not aggressively sales-oriented.

Post Event
After an event, a thank-you email should be sent to all the members who attended including a link to your contact page. This will show your company’s gratitude for their attendance as well as act as a reminder for your guests to click through to future business opportunities.

Interested in learning more about how we can help you with your event marketing?
Schedule an appointment through our Calendly to meet with our team!
https://calendly.com/overthemoonadvertising

What’s Your 2022 Marketing Plan?

Creating a successful marketing plan not only consists of analysis and goal orientation, but also reevaluating and revolutionizing your plan.

A marketing plan illustrates the process in which you define who you are, what your mission is, and why choose you or your brand. Typically, your marketing team will evaluate the plans from previous years and make adjustments according to updated data to further enhance the strategies for your long-term goals. To influence a great upward shift in your success, you must revolutionize the strategy. This involves three major components:

Utilizing algorithms to generate high reach and presence in your media portfolio
Understanding how the newest trends benefit your brand
Taking advantage of CRMs to consistently be aware of loyal audiences as well as new leads for your business.

Increasing Social Media Market Reach

It can be difficult to manage and maintain media presence, relevance, and consistent growth of your brand’s identity. It is crucial to maximize your technological resources to ensure you are on top of targeting the greatest possible number of your market audience. Algorithms which influence SEO and SEM strategies help exponentially increase overall reach to audiences within online platforms (social media accounts, websites, blogs, etc.). At OTM, we provide our very own algorithm—competing with GoogleAds—to help grow your media exposure and create a higher engagement rate, which in turn perpetually builds your brand presence.

How Trends Can Revolutionize Your Brand

The quantity of reach is most pertinent in conjunction to quality content. Exposure to a vast audience means nearly nothing if the quality does not captivate audiences’ attention and engagement. With external research as well as social media reports (data analytics of social media platforms), you can achieve an understanding of the trends and the quality of the publications that prove to be most successful for your brand. This allows you to better recognize your audience and further incorporate top media trends into your branding for optimal presence and engagements.

CRMs Are Your Best Friends

Quality reaches provide high levels of engagements which can be prospective leads. By having a platform that collects and organizes said potential clients, you are continuously handed a golden ticket of generated leads, the final piece of the pie. Along with collecting new leads, we must understand that building a brand is building a community. A vital component in sustaining a community is to have an understanding of your consistent or “loyal” followers. It is most crucial to maintain these followers and understand the aspects of your brand that keep them within the community you have built.

Our team at Over the Moon not only specializes in creating marketing plans curated to your business's specific goals, we also help you manage these strategies to drive up your overall success.

Interested in learning more? Schedule an appointment through our Calendly:

https://calendly.com/overthemoonadvertising to see how Over the Moon can help you revolutionize your marketing plan!

Importance of Media Management and Brand Presence

April 14, 2022
by Qmedia Qmedia

With the perpetual growth of the power of media in our society, it becomes more and more challenging for companies to create and sustain a strong media presence.Though the competition produces hurdles, leading brands give us the opportunity to evaluate what works in that industry.

One of the most important properties of constructing a strong media presence for your company heavily relies on building a multichannel media plan. While you can never physically be everywhere at the same time, your brand has the opportunity to do so through engagements within the multichannel platforms. Consistency and uniformity throughout these channels firmly support the outcomes of brand recognition and engagement.

Below are images of social distancing campaigns created by leading brands who have established a strong media presence, allowing them to alter their logos without losing their visibility. Though the companies distorted their logos, consumers knew who they were at first glance.

How to perfect your multichannel media presence.
While establishing the presence is the start, perfecting it consists of several resources. Incorporating Over the Moon’s proprietary algorithm, which compares with Google Ads, as well as SEO and SEM strategies will optimize traffic and visibility from organic and paid search, allowing for increased search and presence within channels.

Amongst that, it is vital to strategically plan out your posts within your media portfolio, time, format, topics, etc. The format decisions include ensuring that the interface is optimized for all devices, phones, laptops, tablets, smart watches, etc. The times in which the posts will be most successful will be gathered through the analytics collected from the data calculating platforms used to manage your media posts (Hootsuite, Hubspot, Loomly, etc.). These management platforms help identify the peak days and times to publish content for maximum engagement based on your prior data.

Lastly, the full scope of calculated metrics provided by these management tools, help create social media reports. These media reports allow us to evaluate the progression rates amongst all channels, generate future marketing plans, and gather leads.

Interested in learning more? Schedule an appointment through our Calendly:
https://calendly.com/overthemoonadvertising to see how Over the Moon can help you build a presence!

What is SEO & how can it be used to help your brand or business?

SEO, the acronym for “search engine optimization,” is a way to improve your website to increase its visibility on search engines like Google, Bing, Yahoo, and more. By utilizing methods to increase your SEO, you are effectively increasing your reach, ability to attract attention to the products and services you provide, and overall success of your business.

By scanning websites for key words, there are complex algorithms that constantly monitor websites to collect information utilized to index each site. By doing this, these algorithms then possess enough information to determine where it makes most sense to place your site in relation to others. This helps people find the most relevant websites to their searches, increasing overall user experience.

SEO is an organic method of increasing the visibility and ranking of your site, as opposed to paid search ads. Paid ads occur when large companies pay the search engine to highlight their site at the top of the results.

Over the Moon Advertising has our own proprietary algorithm that competes with Google Ads for a fraction of the cost. Developed by our in-house webmaster and proven to be extremely effective, our algorithm has a track record of configuring the backends of our clients’ websites with keywords and information that places them among the top search results for their industries.

Interested in learning more? Contact us at (858) 663-1408, or by scheduling an appointment through our Calendly here: https://calendly.com/overthemoonadvertising for more information about our proprietary algorithm and how it can help you increase your SEO!

Understanding Your Audience: A Key Element in a Successful Marketing Campaign

Developing a strong and accurate understanding of your audience is an extremely important part of creating and executing a successful marketing campaign for both traditional and digital media. People have a wide array of identifying characteristics, and to ensure you’re reaching the right group, you have to be sure that you’re targeting individuals with the most relevant traits to your business goals.

In other words: You can be saying the right thing, but if you’re speaking to the wrong people… it won’t matter!

An important piece of this puzzle is utilizing something called market segmentation. Market segmentation includes four overarching categories: demographics, psychographics, geographics, and behavioral characteristics. Let’s break these categories down further to understand what each includes.

Demographics

Demographics are simply defined as the characteristics of a certain population used to study the attributes of that group. This includes identifiers such as age, gender, income, marital status, and ethnic background.

Psychographics

Psychographics are defined as “the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.” This includes the activities, personalities, lifestyles, interests, opinions, values, and beliefs of the audience.

Geographics

According to Qualtrics, Geographics are defined as “a marketing strategy used to target products or services at people who live in, or shop at, a particular location. It works on the principle that people in that location have similar needs, wants, and cultural considerations.” Depending on who you are trying to reach, this can be broken down to target local, regional, national, and international audiences.

Behavioral

Behavioral segmentation focuses on when and how a consumer chooses to spend money on a product or service. By studying the consumers’ shopping behavior, marketers are able to leverage information such as what factors they consider while making decisions, what is important when they are choosing between one product over another, and how they feel about a product, service, company, or industry.

If you’re curious about how to apply these areas of market segmentation to your current marketing strategy, we’re here to help! Our team of marketing professionals can help you understand and implement tools to effectively understand your audience. Schedule a free consultation with us today by contacting us at stacie@otmadv.com.

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