With the New Year right around the corner, it’s out with the old and in with the new! The digital world is constantly changing, which means nothing stays the same when it comes to marketing or social media. As a result, it is necessary to constantly be auditing, reviewing, and analyzing the success of your current marketing plan so you are prepared to make the necessary changes to succeed in 2023.

Here are a few questions we recommend asking yourself about your company as you review your current marketing plan:

1. Do you have an engaging and consistent social media presence across several platforms?

It is important for your brand to be utilizing social media platforms including LinkedIn, Facebook, Instagram and more to share your message and promote your products and services. This will help you increase awareness about your work and develop a strong base of prospective clientele.

2. Are you utilizing email marketing and CRM platforms to keep in touch with your target audiences?

Platforms like MailChimp, HubSpot, Constant Contact and more are great tools to engage with your contacts. With these programs, you can create and send monthly updates about your services and products, upcoming events, special deals and more to help turn leads into customers.

3. Does your business or organization have unique, distinct branding that is utilized in all of your marketing materials and efforts?

Having an easily identifiable and aesthetically appealing brand image is important for companies in every sector. Branding should be simple yet engaging, unique to your work and mission, and utilized in all the materials you use to promote your company.

4. Have you implemented events into your marketing plan to engage and network with your clients and prospective clients in person?

Now that we’re able to meet in person again, it is a great idea to hold events as often as possible. This allows you to see people face-to-face and strengthen the connections that are so valuable in business relationships.

5. Are you effectively utilizing SEO and SEM to drive traffic to your website?

Search engine optimization (SEO) and search engine marketing (SEM) work together as key elements to a comprehensive marketing plan by working to raise your business or organization’s ranking on search engines like Google, Yahoo and Bing. These efforts help more people see your website and have access to information about the products and services you provide.

By reviewing these questions and ensuring you have the answers, you are on the right path to set your company up for success in 2023.

For help creating a new marketing plan or reviewing your current marketing plan, contact Over the Moon Advertising’s professional team by emailing us at stacie@otmadv.com today. We are now scheduling 30-minute appointments with prospective clients to help them prepare for the new year.

Happy Holidays from Over the Moon Advertising!