Whether you have a social media expert on staff or outsource to an agency, social media marketing is imperative to the success of any business today. When you hire a social media expert, you’re hiring someone with a multifaceted skill set who has the power to take your business to new heights.

Here are 10 reasons why every business needs a Social Media Expert:

1. Sales/Leads:
The end goal of any marketing strategy is to make more money. Social media experts are highly skilled in turning followers into customers. 75% of companies that marketed their products on social media reported an increase in sales within 12 months. Furthermore, 74% of consumers use social media to make purchase decisions.

2. Build Recognition & Credibility:
Beyond acquiring sales, one of the main goals of social media marketing is to build your brand’s image. A social media expert can help your brand gain a favorable online reputation. This can, in turn, transfer to real world brand recognition.

In this day and age, no one trusts a company without a social media presence. If you want to run a trustworthy, credible business, you need an attractive social media presence. An expert can help you achieve this.

3. Monitoring:
When you’re running a business, checking your company’s Facebook, Twitter, and Instagram isn’t the first thing on your mind every day. However, these platforms should be monitored daily to remove spam comments, respond to questions, and engage with potential customers. This is one of the many duties of a social media expert!

4. Targeting:
Social media experts know who’s on what platform and at what time. They also have a wealth of information on social media users’ interests, buying habits, and more. With all this information, they can create target audiences tailored perfectly to your brand. This ensures the people you are advertising to are those who are most likely to be genuinely interested in your product.

5. Increase Website Traffic
It’s not enough to sit and hope people will find your website on their own. You need to lead them there! Social media experts craft content and advertisements to direct customers to your website.

6. Increase Engagement
Interaction with your followers can turn them into customers and can turn customers into repeat customers!

Social media experts encourage engagement in the form of likes, comments, and shares, which in turn encourages customer loyalty. 53% of Americans who follow brands on social are reported to be more loyal to those brands. Likewise, 90% of businesses have reported increased exposure from social media!

7.Analytic Lens:
So you have results, now what? A social media expert can tell you what those results mean and how to change your strategy if the results aren’t what you want them to be.

Are your leads not turning into sales? Are your boosted posts not getting the engagement you want? A dedicated social media expert will get you the results you need!

8. Track ROI:
It can be difficult to pinpoint exactly what your return on investment is when it comes to social media marketing. An expert knows what to look at for and how to calculate results.

Social Media marketing is extremely trackable. A skilled social media marketer can measure sales, website traffic, app downloads, email subscriptions, and more. Plus, they can compare results to the amount of time and money spent to determine ROI.

9. Necessity:
People research everything online first, so if your business isn’t active on social media, no one will take it as seriously. It takes much more than just having social media platforms;. It it takes having an active and successful social media presence.

10. Competitor analysisAnalysis:
Social media experts can analyze your competitors’ accounts to find out what strategies work for them and where their weak points are.

The single most important and indispensable asset of your business is your database. Whether you are into selling technology or laying bricks, the data about your prospective and existing clients is what makes your business unique, and is the largest opportunity for an increase in growth. The way to best maximize the potential of your connections and database is by utilizing an extremely helpful tool known as CRM.

What is a CRM? CRM stands for Customer Relationship Management system. It is software that helps you manage and organize your client database, relationships and interactions.

What is the importance of a CRM? CRM is one of the most critical assets for lead generation as well as creating (and keeping!) a successful relationship with your valuable existing clients. If you really want to understand your customer and their behavior, integrating a CRM system into your website is going to give you the best chance to get your products sold. The idea behind it is to strengthen the relationship - the more likely you will get business and repeat business. This platform keeps track of every email, data point and interaction with the customer so you know exactly what they are exposed to. When you utilize your CRM correctly you can know exactly when you last talked with your client and what was discussed. This also opens the door to automation and scheduling when you want your database to receive messages, updates, discounts etc. so that you have more time to focus on growing your business. Most important of all a CRM is a very good overview of all of your clients. Key insights and trends realized via CRM can transform your business and really show you where and how you should be focusing your time and effort. Creating a one on one relationship as opposed to being a faceless organization will always give you the edge over your competition.

Where should your CRM be integrated? The short answer is your company website. Whether it is for lead generation, information, ecommerce, or all of the above, your website is like a sponge actively soaking up key information. To get access from that information and turn it into leads and sales, you need to connect your website to your CRM. The best way to do this is to present a call to action that requires the viewer to input their name and email address for (ex. free consultation, eligible for discount, etc.). When they click submit it goes instantly into your CRM and you are not only able to follow up with that person viewing your website, but you are also able to see how effective your website is. What is the click-through-rate? Do people want more information? Who is the target customer?

Why do you need CRM? Not only are the customer relations data insights very valuable to your business but there is really an infinite number of strategic takeaways you can use to your advantage toward your business. Here are a few of them:

1. Measuring sales calls- volume, length, and trends
2. Track sales closing rate
3. Pinpoint length of your average sales cycle
4. Understand your customer retention rate
5. Calculate lifetime customer value
Over The Moon Sales & Advertising is a passionate San Diego advertising agency. We encourage our customers to utilize a CRM. We believe it should always be part of your company’s digital strategies.

Over The Moon Brings Your Vision to Life!

If your business has not been using social media for your marketing efforts at this point, you are already behind your competition. To some it is an abstract after thought, that doesn’t generate any revenue. However, to many it is a staple for how their business engages their target consumer and how they gain more lifelong customers. Here are some of the key reasons social media marketing needs to be a part of your marketing efforts.

1. Grow Your Overall Traffic

Operating effective social media campaigns drastically increases your ability to drive your target audience to the content, website, or call to action that you want them to see. Strategically placed, creative social media posts and link placement have the ability to attract thousands of consumers all for free. Now that is a great return on investment!

2. Utilize SEO and Boost Your Site Rank

What is SEO? Search Engine Optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The more you attract eyeballs with your social media, the higher your site will rank in various search engines like Google, and in return drive more customers to your business.

3. Pinpoint Your Target, and Get Them Again

In the social media-marketing realm we call this targeting and retargeting. With certain channels like Facebook Ads, you can actually decide who you want to see your advertisement by demographic, geographic radius, and even psychographics. Once your target audience engages with your ad, they will continue to see your sponsored content while on that platform.

4. Improve Brand Loyalty

A study at the University of Texas Tech concluded that brands who actively use social media enjoy much higher loyalty from their consumers than those who do not. And it makes sense - When engaging your customer with social media it is a more one on one personal interaction and gives the opportunity to create lasting relationships.

5. Increase Your Bottom Line

And now for the best part, social media marketing is linked to an overall increase in sales. Here is a statistic that says it all, “70% of business-to- consumer marketers have acquired customers through Facebook”. Social media doesn’t just spread your brand awareness, but it creates many opportunities to incentivize your customer to buy what you are selling. Information is king. And with social media marketing you can get your information in front of the people you wish.

Need help with social media? Contact us! We can help with social media set up & management, SEO campaigns, and much more!

Over The Moon Sales & Advertising is happy to work with local San Diego, family owned, third generation homebuilder Hallmark Communities. From launching & managing their CRM program to integrating, creating & managing their Digital Footprint, Website and Media Programs, Over The Moon Sales & Advertising is proud to be part of the Hallmark Communities Marketing Team. Hallmark Communities continues to grow and launch both single and multifamily communities, which are quickly selling-out. Watch a video tour of one of Hallmark Communities’ gorgeous homes, video created by Over The Moon:

Who we are: Over The Moon Sales & Advertising is a passionate, out of the box, unique thinking, multi-generational fully integrated sales and marketing company. Our focus is primarily the building industry and related products. We bring together "the full builder experience" from pre-construction planning, community outreach, to a fully integrated sales and marketing business plan including its execution. Our expertise is in the creation of traditional and digital sales and leasing marketing tools. Our portfolio includes design, website, media buying, social media creation, digital platforms including exterior and interior renderings, virtual tours, sales and leasing center technology and signage - Over The Moon brings your vision to life. We look forward to growing with the building industry!

On Wednesday, March 14 night Carlsbad City Council approved the Poinsettia 61 development on a 4-0 vote. Lennar thanked our team as the Council really valued the public testimony and show of support including our CEO Stacie’s testimony. 123 new, and much needed, Single Family Homes in Carlsbad off of Poinsettia starting at $700,000. Plus, Lennar will fund the connecting bridge to complete Poinsettia Lane to El Camino Real.

Next we are on our way to the Coastal Commission, which is anticipated to be in late summer for final approval. See you there.