10 Reasons Why Your Business Needs a Social Media Expert

Whether you have a social media expert on staff or outsource to an agency, social media marketing is imperative to the success of any business today. When you hire a social media expert, you’re hiring someone with a multifaceted skill set who has the power to take your business to new heights.

Here are 10 reasons why every business needs a Social Media Expert:

1. Sales/Leads:
The end goal of any marketing strategy is to make more money. Social media experts are highly skilled in turning followers into customers. 75% of companies that marketed their products on social media reported an increase in sales within 12 months. Furthermore, 74% of consumers use social media to make purchase decisions.

2. Build Recognition & Credibility:
Beyond acquiring sales, one of the main goals of social media marketing is to build your brand’s image. A social media expert can help your brand gain a favorable online reputation. This can, in turn, transfer to real world brand recognition.

In this day and age, no one trusts a company without a social media presence. If you want to run a trustworthy, credible business, you need an attractive social media presence. An expert can help you achieve this.

3. Monitoring:
When you’re running a business, checking your company’s Facebook, Twitter, and Instagram isn’t the first thing on your mind every day. However, these platforms should be monitored daily to remove spam comments, respond to questions, and engage with potential customers. This is one of the many duties of a social media expert!

4. Targeting:
Social media experts know who’s on what platform and at what time. They also have a wealth of information on social media users’ interests, buying habits, and more. With all this information, they can create target audiences tailored perfectly to your brand. This ensures the people you are advertising to are those who are most likely to be genuinely interested in your product.

5. Increase Website Traffic
It’s not enough to sit and hope people will find your website on their own. You need to lead them there! Social media experts craft content and advertisements to direct customers to your website.

6. Increase Engagement
Interaction with your followers can turn them into customers and can turn customers into repeat customers!

Social media experts encourage engagement in the form of likes, comments, and shares, which in turn encourages customer loyalty. 53% of Americans who follow brands on social are reported to be more loyal to those brands. Likewise, 90% of businesses have reported increased exposure from social media!

7.Analytic Lens:
So you have results, now what? A social media expert can tell you what those results mean and how to change your strategy if the results aren’t what you want them to be.

Are your leads not turning into sales? Are your boosted posts not getting the engagement you want? A dedicated social media expert will get you the results you need!

8. Track ROI:
It can be difficult to pinpoint exactly what your return on investment is when it comes to social media marketing. An expert knows what to look at for and how to calculate results.

Social Media marketing is extremely trackable. A skilled social media marketer can measure sales, website traffic, app downloads, email subscriptions, and more. Plus, they can compare results to the amount of time and money spent to determine ROI.

9. Necessity:
People research everything online first, so if your business isn’t active on social media, no one will take it as seriously. It takes much more than just having social media platforms;. It it takes having an active and successful social media presence.

10. Competitor analysisAnalysis:
Social media experts can analyze your competitors’ accounts to find out what strategies work for them and where their weak points are.