“Pillars of Success”

Marketing plans consist of various intercut layers that only increase in density when dealing with such a quickly evolving industry. Although your plan should have room for updates, changes, and improvisations, it should always have a solid foundation. To form this foundation, it’s essential to build the 4 Pillars of marketing, (A.K.A. “Pillars of Success”) target market, customer needs, integrated marketing, and profitability.

Target Market
This first pillar of our marketing strategy is extremely crucial. Understanding who your target market is and their needs drive your plan's direction. Through research and analysis on the products or services, the market itself, and the existing companies from the current clientele, you can uncover trends from their buying behaviors, demographics, and influences. Once you have a detailed concept of the target market and their behaviors, it is important to identify the competition and learn the strategies they utilize to make an impact on your audience. This will present the current successful strategies and allow you to alter these tactics, increasing the strength of impact while making them unique to fit your brand.

Customer Needs
The research for your target market provides you with an understanding of your customer’s wants and needs. The importance of this step is to evaluate how you are going to lead this demographic toward your products or services. Why should the customer buy from you? That is the million-dollar question. The company’s success heavily relies on being more effective than competitors in creating, delivering, and communicating customer value to its selected target audience. Your goal is to create a strategy that leads your customer base to your brand and influences their buying behaviors.

This brings us to sensory connections, which help influence a lasting association between your campaign, target audience, and brand. Visual, emotional, and even physical connections help engage your audience and leave a lasting impression. Here at Over the Moon, our campaign managers will help you establish creative direction for optimal sensory engagements, while our talented team of art directors will keep your content up to date with the latest graphic design and aesthetic trends!

Integrated Marketing
Integrated marketing is all about reach and engagement. To ensure growth in these fields, you must expand your portfolio and utilize the current marketing trends within them. Beyond a website and marketing collateral, it is crucial to have a variety of social media accounts in our society today. Not only will it amplify the traffic on your website, it will also engage the customers through their everyday habits. The average American spends about 6 hours of screen time on their phone daily.

Meaning, you should not lose the opportunity to engage with your audience who are on these platforms almost 50% of their day, on average. By diversifying into various marketing platforms, integrating sensory connection in your campaign, and adding engagement tools such as polls, votes, and live comments into your posts, you will create a successful strategy for your 2023 marketing plan that takes customer immersion to the next level.

Profitability
Without research, goals, and analysis, you do not have a full understanding of your profitability. Your analysis from your previous year will help you strategize using the techniques mentioned above. It will also help you re-evaluate the aspects that didn’t work for your brand that could be improved upon. This data allows you to understand the market you are reaching out to and further expand on the strategies that will lead you to your desired goal.

If you are  a new company that is starting out and does not  have records to analyze, your research will be based on the comparison of the leading brands in your target market. Our team helps structure and research the data needed to form a solid plan that will lead you to success!

At Over the Moon Sales and Advertising, we help you analyze and structure the blueprint for your marketing success. Contacts us today to schedule a consultation!  https://overthemoonadvertising.com/#contactus  (858) 663- 1408