If your business has not been using social media for your marketing efforts at this point, you are already behind your competition. To some it is an abstract after thought, that doesn’t generate any revenue. However, to many it is a staple for how their business engages their target consumer and how they gain more lifelong customers. Here are some of the key reasons social media marketing needs to be a part of your marketing efforts.
1. Grow Your Overall Traffic
Operating effective social media campaigns drastically increases your ability to drive your target audience to the content, website, or call to action that you want them to see. Strategically placed, creative social media posts and link placement have the ability to attract thousands of consumers all for free. Now that is a great return on investment!
2. Utilize SEO and Boost Your Site Rank
What is SEO? Search Engine Optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The more you attract eyeballs with your social media, the higher your site will rank in various search engines like Google, and in return drive more customers to your business.
3. Pinpoint Your Target, and Get Them Again
In the social media-marketing realm we call this targeting and retargeting. With certain channels like Facebook Ads, you can actually decide who you want to see your advertisement by demographic, geographic radius, and even psychographics. Once your target audience engages with your ad, they will continue to see your sponsored content while on that platform.
4. Improve Brand Loyalty
A study at the University of Texas Tech concluded that brands who actively use social media enjoy much higher loyalty from their consumers than those who do not. And it makes sense - When engaging your customer with social media it is a more one on one personal interaction and gives the opportunity to create lasting relationships.
5. Increase Your Bottom Line
And now for the best part, social media marketing is linked to an overall increase in sales. Here is a statistic that says it all, “70% of business-to- consumer marketers have acquired customers through Facebook”. Social media doesn’t just spread your brand awareness, but it creates many opportunities to incentivize your customer to buy what you are selling. Information is king. And with social media marketing you can get your information in front of the people you wish.
Need help with social media? Contact us! We can help with social media set up & management, SEO campaigns, and much more!