5 Reasons Why Your Business Needs Social Media Marketing

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If your business has not been using social media for your marketing efforts at this point, you are already behind your competition. To some it is an abstract after thought, that doesn’t generate any revenue. However, to many it is a staple for how their business engages their target consumer and how they gain more lifelong customers. Here are some of the key reasons social media marketing needs to be a part of your marketing efforts.

1. Grow Your Overall Traffic

Operating effective social media campaigns drastically increases your ability to drive your target audience to the content, website, or call to action that you want them to see. Strategically placed, creative social media posts and link placement have the ability to attract thousands of consumers all for free. Now that is a great return on investment!

2. Utilize SEO and Boost Your Site Rank

What is SEO? Search Engine Optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The more you attract eyeballs with your social media, the higher your site will rank in various search engines like Google, and in return drive more customers to your business.

3. Pinpoint Your Target, and Get Them Again

In the social media-marketing realm we call this targeting and retargeting. With certain channels like Facebook Ads, you can actually decide who you want to see your advertisement by demographic, geographic radius, and even psychographics. Once your target audience engages with your ad, they will continue to see your sponsored content while on that platform.

4. Improve Brand Loyalty

A study at the University of Texas Tech concluded that brands who actively use social media enjoy much higher loyalty from their consumers than those who do not. And it makes sense - When engaging your customer with social media it is a more one on one personal interaction and gives the opportunity to create lasting relationships.

5. Increase Your Bottom Line

And now for the best part, social media marketing is linked to an overall increase in sales. Here is a statistic that says it all, “70% of business-to- consumer marketers have acquired customers through Facebook”. Social media doesn’t just spread your brand awareness, but it creates many opportunities to incentivize your customer to buy what you are selling. Information is king. And with social media marketing you can get your information in front of the people you wish.

Need help with social media? Contact us! We can help with social media set up & management, SEO campaigns, and much more!

OTM Advertising To Sponsor HomeAid San Diego’s Rey of Hope Celebration

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Mark you calendars! Because right around the corner on Thursday October 26th HomeAid San Diego is hosting their 15 year celebration “Rey of Hope” event at 6 pm, on the rooftop of the Hotel Rey downtown. Come join us for a fun celebratory evening with friends and business partners to recognize their past achievements, and future plans to continue rebuilding the lives or at—risk homeless families, and individuals. Homelessness is an epidemic in San Diego. An estimated 10,000-15,000 people are without a home on any given night in our county. Nearly one-third of foster children become homeless in the 12-months after emancipation. The numbers are staggering, but the faces of the homeless are much like those belonging to you and me.

Over the Moon Advertising is proud to be a Housing Friend Sponsor for an organization, which has made a tremendous impact within our community since 2002. HomeAid San Diego is dedicated to building multi-unit housing for San Diego’s temporarily homeless men, women and children. HomeAid San Diego counts on an alliance of local building and industry organizations. You can get your ticket and support our homeless in our community today with the link below.

http://www.homeaidsd.org/rey-of-hope-15-year-anniversary

This very special organization has changed the lives of countless people and we are happy to see that they will be continuing their remarkable service towards the less fortunate throughout the community. We are looking forward to this fun night with good friends with an even better cause and we hope to see you there!



Congratulations to our CEO and Founder Stacie Greene!

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Over The Moon Sales & Advertising’s CEO and Founder Stacie Greene is a finalist for the San Diego Business Journal’s 2017 Most Admired CEO Awards! The event recognizes our local industry leaders’ great achievements within their companies and in the community. These executives have taken the lead in driving their businesses and the local economy. A very fitting nomination to Stacie Greene!

The event will take place at the Hilton San Diego Del Mar on Thursday, June 15, 2017- Good luck to our fearless leader!

Client Showcase: The Design Studio by HomeSite Services, Inc.

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Over The Moon Sales & Advertising’s newest client HomeSite Services, Inc. opened their newest Northern California showroom in San Ramon, The Design Studio, on April 20th. We look forward to their success and have been working hard creating and managing their social media as well as the design of traditional assets needed for the opening. The Grand Opening was a hit! The Design Studio by HomeSite Services, Inc. is an elegant showroom with everything needed to build a new home. Follow them on Facebook at The Design Studio by HomeSite Services, Inc. for updates on their showroom.

Instagram: https://www.instagram.com/designstudio_by_homesite/

Facebook: https://www.facebook.com/The-Design-Studio-by-HomeSite-Services-Inc-2270844833140747/





Client Showcase: Hallmark Communities

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Over The Moon Sales & Advertising is happy to work with local San Diego, family owned, third generation homebuilder Hallmark Communities. From launching & managing their CRM program to integrating, creating & managing their Digital Footprint, Website and Media Programs, Over The Moon Sales & Advertising is proud to be part of the Hallmark Communities Marketing Team. Hallmark Communities continues to grow and launch both single and multifamily communities, which are quickly selling-out. Watch a video tour of one of Hallmark Communities’ gorgeous homes, video created by Over The Moon:



Who we are: Over The Moon Sales & Advertising is a passionate, out of the box, unique thinking, multi-generational fully integrated sales and marketing company. Our focus is primarily the building industry and related products. We bring together "the full builder experience" from pre-construction planning, community outreach, to a fully integrated sales and marketing business plan including its execution. Our expertise is in the creation of traditional and digital sales and leasing marketing tools. Our portfolio includes design, website, media buying, social media creation, digital platforms including exterior and interior renderings, virtual tours, sales and leasing center technology and signage - Over The Moon brings your vision to life. We look forward to growing with the building industry!

YAY! A Big Win for Lennar with support from The Over The Moon Team

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On Wednesday, March 14 night Carlsbad City Council approved the Poinsettia 61 development on a 4-0 vote. Lennar thanked our team as the Council really valued the public testimony and show of support including our CEO Stacie’s testimony. 123 new, and much needed, Single Family Homes in Carlsbad off of Poinsettia starting at $700,000. Plus, Lennar will fund the connecting bridge to complete Poinsettia Lane to El Camino Real.

Next we are on our way to the Coastal Commission, which is anticipated to be in late summer for final approval. See you there.

The Over The Moon team had a wonderful time at the 2017 BIA Installation Dinner!

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The night was elegant and beautiful. It was so nice and such a pleasure spending time with everyone and sharing the festivities together. Everything was great- the dinner, the speeches and the videos were such an inspiration. Listening to the motivating stories of everyone in the Building Industry that are working so hard to improve the lives of everyone throughout San Diego reminded us that this is our time to make a difference.

Congratulations on your Hall of Fame award Jim Schimd!

This is our time!